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Because just about anything we put on our skin will end up in our bloodstream, we take ingredient safety very seriously at True Natural. Considering that women are exposed to 168 unique chemicals in cosmetics and skincare products every day and men are exposed to 85, we think that more awareness regarding ingredient safety is called for. That is the purpose of this blog – to share with you ingredient facts and concerns regarding hair and skincare products, in hopes that we all can make the most informed decisions possible for our health and the environment.

Think Pink, But Go Green!

Posted on in Ingredient Facts

October is here, and for some, that means falling leaves, pumpkin spice lattes, football, and pink ribbons -- pink ribbons everywhere. Our awareness of breast cancer has come a long way since a pharmaceutical company started Breast Cancer Awareness Month back in 1985, but the fact remains that despite the billions of dollars that have been spent on the cause, we’re apparently no closer to the cure than we were before. It’s as if we’re more aware of “breast cancer awareness” than the disease itself.

Most of the research for “the cure” still focuses on the same treatments that are not curing cancer; i.e., chemo, drugs, and radiation. The fact remains that the number of deaths per year from breast cancer has remained around 40,000 for the past two decades, and according to, one in eight women will develop invasive breast cancer in her lifetime. Awareness doesn’t seem to be changing the numbers.

Some of the money raised goes into promoting mammograms in an effort to find cancer early enough before it has spread. Unfortunately, 90-96% of women who now have metastatic breast cancer were indeed diagnosed at an early stage, so that doesn’t seem to be working either (as important as mammograms are). I can’t help but wonder where we’d be today if all the money that has gone into awareness and marketing went into figuring out what causes breast cancer in the first place and how we can prevent it.

Makeup for Multiple Chemical Sensitivity

Posted on in Ingredient Facts
Makeup for Multiple Chemical Sensitivity

Multiple Chemical Sensitivity (MCS) has been linked to the prevalence of toxic synthetic ingredients in our daily lives, including our makeup products. There are steps you can take to minimize its effects and lower your risk of developing MCS.

Choosing makeup for multiple chemical sensitivity is an effective and important step.

What is MCS? There is sensitive skin, and then there is skin with multiple chemical sensitivity. Two very different conditions. Sensitive skin is a skin type that is irritated by certain ingredients, chemical or natural. MCS is a severe sensitivity to a variety of pollutants – Volatile Organic Compounds (VOCs), solvents, synthetic fragrance, and petro-chemicals – and can occur in any skin type.

Shopping for natural beauty products can be downright confusing, with many cosmetic brands claiming to be safe and all natural while still using harmful ingredients.

The simple truth is that many beauty products are advertised as natural and organic when their ingredients are far from it. The terms "Natural" and "Organic" are used often to "Greenwash" products - products that want to appear green, when in fact they are not.

What's In Your Toothpaste?

Posted on in Ingredient Facts

You may be well aware of what your moisturizer or body wash contains, but other personal care items tend to get overlooked. Like your toothpaste.

Have you picked up the toothpaste on your bathroom counter and looked at the ingredient listing? Do you see Sodium Lauryl Sulfate (SLS)? How about Propylene Glycol? Fluoride? And just because the label says it is "natural" does not mean it is necessarily safe. Even some natural toothpastes contain harmful ingredients...

Ingredient Listings, Who's Got Your Back?

Posted on in Ingredient Facts
Currently the government does very little as far as protecting consumers and workers from harmful chemical ingredients used to make cosmetics. This means that awareness and education are the best ways to look out for the health of yourself and your family. The current dilemma over the use of the Brazilian Blowout hair treatment, and the FDA's delayed warning, is a prime example.

Essential Oils and Phototoxicity

Posted on in Ingredient Facts

While many synthetic cosmetic ingredients cause allergic reaction and skin irritation, not all natural ingredients are exempt either. Many people are sensitive to essential oils, and though they are used for therapeutic reasons, essential oils are potent ingredients and care must be taken when using them...

Ingredient Labeling Rules

Posted on in Ingredient Facts

There are two major ingredient labeling standards — the Cosmetic, Toiletry, and Fragrance Association (CTFA) standard, which is used in the United States, and the International Nomenclature for Cosmetic Ingredients (INCI) standard, which is used in the rest of the world, including Canada....

Endocrine Disruptors in Skin Care

Posted on in Ingredient Facts

There is a class of chemicals that can disrupt the human hormonal system, and particularly effect the fetal development of males. These chemicals are in many everyday consumer products, and also used widely in agriculture and industry. In some heavily polluted US waterways, frogs & salamanders have sprouted extra legs, alligators have stunted genitals, and male Smallmouth bass have been discovered producing eggs...

Mineral Makeup

Posted on in Ingredient Facts

Recent UK studies advise of strong health risks when using Titanium Dioxide (TiO2) in nanoparticle form in powdered mineral makeup. These inhaled TiO2 nanoparticles coming in contact with living tissue have a similar effect as asbestos and could cause lung cancer...

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