We all know the benefits of eating home cooked, organic foods - fewer toxins, no genetically modified ingredients and more flavor. Choosing organic beauty products brings the same advantages, with naturally effective treatments for skin, hair and body that feel great, smell delicious and work in harmony with skin's natural functions to promote health and radiance...
Why Natural and Organic?
So many of today’s skincare issues – from acne to psoriasis -- can be linked to the chemicals in the products we use every day. Considering that women are exposed to 168 unique chemicals in cosmetics and skincare products every day, and men are exposed to 85, we think that more awareness regarding ingredient safety is called for, not only for the health of our skin, but for our overall health as well.
Health issues aside, natural skincare benefits your skin in a way that mainstream products cannot. So much of what is in a product has more to do with the product than about your skin. In other words, there are ingredients to extend the product’s shelf life to make it smell pretty, or to make it a fun color. While many of the products we carry at True Natural do smell “pretty,” it’s because of the essential oils that were specifically chosen for their beneficial properties. In the products we carry, every ingredient has a purpose that benefits the skin, not just the product.
To help you explore more reasons Why Natural and Organic is the way to go, we’ve gathered for you a collection of articles that all address the question of, “Why Natural and Organic.”
From all of us at True Natural, welcome to the best skin of your life – and happy reading!
Most experts agree: when it comes to skincare, the purer the better.
Advocates of organic products in particular argue that, since they contain a higher concentration of natural actives, and hence a closer affinity to the skin's own make-up, they are better able to support the skin's natural processes of cell renewal, hydration, oxygenation and protection....
Finally! It has been a long time coming, but organic standards for personal care products in the U.S. are about to take a turn for the better.
On November 5th the USDA National Organic Standards Board (NOSB) voted 12 to 1 for the USDA National Organic Program (NOP) to confirm that the use of the term "organic" on the label of personal care products is held to the same standards as organic food.
We all know the benefits of eating organic foods and using organic cleaning products in the home—fewer toxins, environmental responsibility, saving natural resources and more. The same is true for your skincare and makeup. Organic beauty products effectively work in harmony with your skin's natural functions to make you look and feel your absolute best. And they work! Consumers in Europe have bought into organics–Lavera holds 1/5th of all natural skincare sales in Europe—and they are certainly increasing in popularity here in the U.S. as consumers are learning that what you put on your body can be just as harmful as what you put in your body.
We make switching to new Natural Makeup a Breeze!
Just like with natural and organic foods, we know that switching to natural and organic makeup, free from parabens, petrochemicals, and other nasties, is good for us. Some of you may have even stopped wearing mascara because it irritates your eyes. Others are sticking to their tried and true because its just too much of a hassle to find the right replacement colors for your foundations and lipsticks.