TRUE's 100% natural sunscreens are mineral-based, offering numerous advantages over chemical-based alternatives. Mineral sunscreens build a physical protective layer on the skin's surface, providing immediate protection against UVA and UVB rays. Synthetic sunscreens, on the other hand, are absorbed into the skin and body and take 20-30 minutes to shield skin—and typically only from UVB rays...

Introducing True Natural’s NEW Broad Spectrum SPF50 Sunscreens.

New FDA regulations now require any sunscreen claiming to protect against UVA to prove it. Only products which pass a rigorous new UVA test can be labeled "Broad Spectrum". The ALL NEW True Natural Broad Spectrum SPF50 Sunscreens offer maximum UVA & UVB protection, exceeding the FDA broad spectrum requirements. If used as directed, these sunscreens actually reduces the risk of skin cancer and early skin aging!

Waterproof... Sweat proof... Sunblock... These terms are so widely used on sunscreen labels that we have become blind to their meaning. Many consumers grab the bottle with the most "proofs" and the highest SPF and call it good.

Well, this "no-brainer mindset" concerning sunscreens will soon be a thing of the past. The U.S. Food and Drug Administration (FDA) announced on June 14, 2011 new requirements for all over-the-counter sunscreens. These new...

Mineral sunscreens build a physical protective layer on the skin's surface, providing immediate protection against UVA and UVB rays. Synthetic sunscreens, on the other hand, are absorbed into the skin and body and take 20-30 minutes to shield skin—and typically less effective against UVB rays...

It has been said that the greatest amount of damage done by UV rays is that received before age 20. Research definitely indicates that over exposure to the sun's UV rays during childhood significantly increases the risk of developing skin cancer later in life.

The teen years see the most high risk sun exposure. Out of parent's watch, and insistence of sunscreen usage, teens are much more likely to get sunburns and sun damage. And this is not only happening at the beach and pool, but tanning salons too.

The carefree days of summer are here. But it can be difficult to feel confident in shorts and bathing suits when your skin is pale. An actual sun tan, which brings along health risks and premature aging, is not a suitable solution.

Lavera has the answer to your pale skin woes with New Self Tanning Lotion. Same great look and feel of the original, with a few added benefits.

Once summer hits so do the shorts, mini-dresses, and bathing suits. And it is always nice to boost your body confidence with a bit of summer glow.

We all know by now that a real-deal suntan may make you look fabulous temporarily, but the long term damage is anything but. UV damage can result in sun spots and premature aging, as well as skin cancer...

While sunscreen is a no-brainer for protecting our skin from the damage UV rays can cause, some sun protection products come with health risks of their own.

Nanoparticles are used in many mineral sunscreens to make the product go on clear, getting rid of the white residue mineral sunscreens carry. And while the clear look is much preferred to ghostly, nanos may be doing our skin and health little good...

The self tanning lotion utilizes a well known blend of tanning actives that has been proven to work effectively over many years. How do they achieve their purposes? Naturally derived DHA & Erythrulose chemically react with the amino acids on your skin to create a non-toxic brownish pigment called melanoidins, the tan effect. This has been a known affect since the 20's and proven safe of decades of use.