All 5 of True Natural’s 2012 sunscreens have just been approved for the Whole Foods Market Premium Body Care Standard. Not only do these all natural, mineral sunscreens provide superior defense against the sun’s rays, but they are made with only the safest, non-toxic, natural ingredients. And now Whole Foods shoppers will be able to identify True Natural Sunscreens as a healthy choice for their families.

True Natural’s 2012 Broad Spectrum SPF 50 Sunscreen lineup now carry the coveted NPA Natural Seal. That’s right, the newest additions to the True Natural lineup are Natural Products Association(NPA) Certified Personal Care Standard approved.

True Natural Sunscreens have topped the list. The highly anticipated annual sunscreen guide clues consumers in to the safest and most effective sunscreens of the season and True Natural Unscented Sunscreens made their list.

TRUE's 100% natural sunscreens are mineral-based, offering numerous advantages over chemical-based alternatives. Mineral sunscreens build a physical protective layer on the skin's surface, providing immediate protection against UVA and UVB rays. Synthetic sunscreens, on the other hand, are absorbed into the skin and body and take 20-30 minutes to shield skin—and typically only from UVB rays...

Introducing True Natural’s NEW Broad Spectrum SPF50 Sunscreens.

New FDA regulations now require any sunscreen claiming to protect against UVA to prove it. Only products which pass a rigorous new UVA test can be labeled "Broad Spectrum". The ALL NEW True Natural Broad Spectrum SPF50 Sunscreens offer maximum UVA & UVB protection, exceeding the FDA broad spectrum requirements. If used as directed, these sunscreens actually reduces the risk of skin cancer and early skin aging!

Waterproof... Sweat proof... Sunblock... These terms are so widely used on sunscreen labels that we have become blind to their meaning. Many consumers grab the bottle with the most "proofs" and the highest SPF and call it good.

Well, this "no-brainer mindset" concerning sunscreens will soon be a thing of the past. The U.S. Food and Drug Administration (FDA) announced on June 14, 2011 new requirements for all over-the-counter sunscreens. These new...