Your source for Lavera, True Natural, Madara & Benecos Organic Cosmetics & Skincare
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Our Values

Our Values at

Whether you suffer from breast cancer, skin allergies and sensitivities or you want to simply optimize your skin and overall well being, we encourage all our customers to ask as many questions as they need to and we are here to help you find the right products and skin care regime that will make your skin look it's best. The following are values we embrace daily:


Our team of estheticians and beauty experts have been working in the natural beauty industry for more than 30 years combined. We simply are passionate about what we do and care about what we recommend to our customers. We strive to make your natural beauty shopping experience simply The Best.


Not only are all products we recommend safe and free from harmful ingredients, but they are ones we use personally on ourselves and our families. All products we feature are high-quality, high-performance, pure, and effective.


We take the guess work out of purchasing safe beauty and personal care products by reading labels, checking ingredient and brand policies and asking questions. All products we recommend meet the strictest ingredient standards.


The loveTrueNatural Team studies and stays current on matters of organic cosmetic news, rules and regulations. We keep our finger on the pulse of the organic and conventional beauty worlds, to provide you with the most cutting edge and safest natural beauty products.

Green & Eco-Friendly

At loveTrueNatural, we support manufacturers dedicated to the protection of animals and preservation of the environment. All brands we feature are cruelty-free, and use environmentally friendly manufacturing processes and packaging as well as organic ingredients wherever possible.

Our Promise

Shopping for natural beauty products can be downright confusing, with many natural cosmetic brands claiming to be "all natural" while still using harmful ingredients. At loveTrueNatural, we strive to make your natural beauty shopping experience safe, easy and simply THE BEST IN THE INDUSTRY.