FOR IMMEDIATE RELEASE
TRUE NATURE GROUP
VICTOR TANG
425-284-6278

Kirkland, WA (PRWEB) June 6th, 2011

The Environmental Working Group's annual Sunscreen Guide has just been published…and TRUE Natural made the list.

Each year The Environmental Working Group (EWG) reviews a wide selection (1,700 this year) of mineral and chemical sunscreens on safety and effectiveness. Following is a list of criteria considered in the rating of the products:

  • Ingredient listings are reviewed and hazard scores are based on health hazard ranking for individual ingredients from EWG Skin Deep database
  • SPF rating for UVB protection
  • Evaluation of UVA protection
  • Balance of UVA/UVB protection which is believed to provide better protection
  • A product's stability, taking into account how quickly a sunscreen ingredient breaks down in the sun

EWG gives safer products lower numbers, more hazardous products higher numbers. Low hazard = 0 - 2, Moderate hazard = 3 - 6, High hazard = 7 - 10.

Out of all products tested by EWG only 1 in 5 sunscreens are ranked as safe and effective. And while the list does include some mainstream brands who now use mineral sunscreen ingredients, truly natural sunscreens dominate the list.

True Natural Sunscreens made the list of Top Sunscreens, and received very low hazard rankings by EWG as well. True Natural All Natural Sunscreen SPF 40, included in EWG's Best Beach & Sport Sunscreens, received a super low score of 1.

True Natural All Natural Daily Moisturizer SPF 20 is included in the Best Moisturizers with SPF, and received a ranking of 2. We believe this slightly higher rating, though still of very low concern, is due to our inclusion of Lemon oil. Citrus oil is considered to be phototoxic in higher percentages, but we use a very low percent in our Daily Moisturizer to ensure your safety.

It can be difficult to choose a safe sunscreen because of misleading SPF claims, unsafe additives, and lack of government regulation. True Natural Sunscreens are non-nano mineral based, contain no Vitamin A, and are made with all natural ingredients.

WHERE: to find True Active Sunscreen SPF 40

WHERE: to find Daily Moisturizer SPF 20

ABOUT: True Natural: True Natural’s mission is to provide you with the purest, chemical free skin care products that are both safe for you and the environment. Our products are produced in a USDA National Organic Program certified facility. All True Natural products are formulated using 100% natural ingredients with a minimum of 60% certified organic ingredients and are produced in the US. True Natural will debut its new line of sunscreens in May 2011. For more information on True Natural, please visit www.TrueNatural.com.

FOR MORE INFORMATION, IMAGES OR SAMPLES:
TRUE NATURE GROUP
VICTOR TANG
425-284-6278