For Immediate Release
Lavera / True Natural
Uli Jacob / Victor Tang
Lavera Launches All New Lip Balm
Just in time for winter's deep freeze, award-winning skincare experts Lavera debut another beauty must-have with its brand new collection of nine luscious lip balms, packed full of prize organic ingredients.
Skin on lips is up to five times thinner than that on the face, making it more susceptible to harsh winter weather and in vital need of extra care and protection. Accordingly, each one of Lavera's new balms is formulated with a base of ten organic flowers and plant extracts to provide just the right level of intensive care and nourishment lips need.
Rich shea and cacao butters, together with olive oil and beeswax lend a protective barrier against freezing temperatures, and make for a deliciously soft and creamy texture. Delicate candelilla wax provides further, gentle defence against the elements, while helping to soothe and repair cracked, chapped areas. Precious organic oils of avocado, almond, calendula, coconut and wild rose gently nourish and strengthen lips while guarding against moisture loss. In addition all nine balms boast their own unique ingredients, tailoring each to meet and treat a specific lip care need.
Did you know?
Simply through application and wear, the average lip balm user consumes one stick a year—so choose an all-natural, organic formula, like Lavera's new lip balm sticks, to ensure you're not also consuming any nasty chemicals or artificial ingredients.
Now take a look at our lip-loving line-up…
See your lips comfortably through the most biting winter weather with Lavera Lips Classic, Lips Sensitiv & Lips Repair, three richly nourishing protective formulas.
In addition to Lavera's essential blend of ten potent flower and plant oils, Lips Classic also boasts organic sea buckthorn oil for deep down cell regeneration and rapid repair of chapped lips.
Lips Sensitiv benefits from the addition of organic evening primrose oil, rich in essential fatty acids, to restore suppleness to thin, sensitive lips, plus finely ground mineral pigments for light, year round sun protection. Lips Repair offers a very high concentration of Lavera's ten-strong blend of plant oils and waxes, plus vitamin E, to bring fast, soothing relief to extremely sore chapped and cracked lips, resulting in an immediate improvement in their condition.
Get your berry fix and smooth lips at the same time with Lavera Lips Strawberry, Raspberry & Black Currant, a trio of sweet, mouthwateringly fruity balms packed with Lavera's ten essential plant and flower oils plus delicious extracts of fresh, organic summer fruit and vitamin C. Each tastebud-tingling formula brightens, conditions and softens lips while lending a sheer berry pink stain.
Discover a balm that does double duty as a lipstick with Lavera Lips Soft Pearl, Soft Rose & Soft Bronze. Packed with the ten nourishing flower and plant oils found in every Lavera lip balm, these hard-working lip perfectors soften, smooth and protect, while softly shimmering mineral pigments enhance your pout. Choose from three pretty shades of pearl, pink and bronze and give lips a gorgeous shimmer and shine.P.S. Lavera's original Basis Sensitive Lip Balm, $5.90, was among the first Lavera product to launch in 1987. It is still available today and makes the perfect choice for highly sensitive lips.
WHERE TO FIND: www.lavera.com
About Lavera: Since its founding in 1987, Lavera brand grown to include more than 300 natural and organic skincare products. Lavera health and beauty products are currently sold in more than 24,000 locations in 25 different countries. The natural skincare market leader in Europe, Lavera celebrates its 25 year anniversary this year! Lavera was awarded the title of "Greenest Beauty Brand" for the second consecutive year by the prestigious OEKO-Test magazine in Germany, beating out 32 other companies. Headquartered in Kirkland, Washington, the North American Division was formed in the late 1990s. For more information on Lavera, please visit www.lavera.com.