Introducing True Natural’s NEW Broad Spectrum SPF50 Sunscreens.

New FDA regulations now require any sunscreen claiming to protect against UVA to prove it. Only products which pass a rigorous new UVA test can be labeled "Broad Spectrum". The ALL NEW True Natural Broad Spectrum SPF50 Sunscreens offer maximum UVA & UVB protection, exceeding the FDA broad spectrum requirements. If used as directed, these sunscreens actually reduces the risk of skin cancer and early skin aging!

THINK: The new True Natural sunscreens exceed tough new FDA sunscreen requirements and set the standard for all natural broad spectrum sun protection!

WHAT IT IS: In June 2012, new FDA sunscreen regulations introduced in 2011 take effect. In the past, the SPF of a sunscreen only indicated how well it performs against UVB rays. UVB rays cause sunburn and represent only 5% of the UV radiation from the sun. In contrast, 95% of the sun’s rays that reach the earth are UVA rays which cause skin cancer and early skin aging. Until now, there was no way to tell if a sunscreen really was effective against UVA.

New FDA regulations now require any sunscreen claiming to protect against UVA to prove it. Only products which pass a rigorous new UVA test can be labeled "Broad Spectrum". With this new designation, a sunscreen of SPF15 or higher can now claim that, if used as directed, it decreases the risk of skin cancer and early skin aging caused by the sun. Without the “Broad Spectrum” label, the sunscreen is only effective in protecting against sunburns.

The ALL NEW True Natural Broad Spectrum sunscreens offer maximum UVA & UVB protection, exceeding the FDA broad spectrum requirements. These SPF 50 sunscreens protect against 98% of the sun’s rays, using only all natural ingredients such as nanoparticle-free zinc oxide, organic aloe vera juice, organic beeswax, olive oil and shea butter.

In the past, natural zinc-oxide sunscreens equated to lower SPF ratings and thick, greasy formulas that left a pasty white film on the skin. Not any more! True Natural sunscreens raise the bar – these lotions feel gorgeous on the skin – non-greasy, smooth, easy to apply and completely invisible (despite being nanoparticle-free!). All the natural advantages are retained – renewable, non-toxic ingredients, biodegradable and resort safe.

The new True Natural Broad Spectrum SPF50 Sunscreen lineup:

  • Sunscreen Lotion - 3.4 oz ($19.95): For face & body, with all natural vanilla-coconut scent
  • Sunscreen Spray - 4 oz ($24): The ease & convenience of a spray. All natural vanilla-coconut scent.
  • Sunscreen for Face, Limited Edition – 1.7 oz ($19.95): Small convenient pump format. All natural vanilla-coconut scent.
  • Sunscreen Lotion, Unscented for Baby & Sensitive Skin – 3.4 oz ($19.95): Extremely gentle and suitable for babies and those prone to skin allergies.
  • Sunscreen for Face – Unscented - 1.7 oz ($19.95): Gentle formula that’s perfect for all skin types.

To learn more about the new FDA guidelines, Broad Spectrum, and True SPF 50 sunscreens, visit http://www.truenaturegroup.com/broad-spectrum-sunscreens

WHERE TO BUY: http://www.truenatural.com

ABOUT TRUE NATURAL PRODUCTS:

When it comes to shielding your skin from the sun's harmful rays, safe, natural solutions are often hard to find. That's why TRUE NATURAL created a unique line of high performance, broad spectrum sun essentials made in the US from 100% natural ingredients. TRUE NATURAL is committed to providing the healthiest skin care products, free from artificial additives, petrochemicals and synthetic ingredients.

The new Broad Spectrum sunscreens will be appearing in the EWG 2012 list when it comes out in May. TRUE NATURAL’s Red-line Sunscreens are listed in the EWG's Skin Deep Sunscreens 2011 list of the "Best Beach & Sport Sunscreens (All Natural Sunscreen SPF 40) and the "Best Moisturizers with SPF (All Natural Daily Moisturizer SPF 20) categories as top-rated sunscreens to provide broad-spectrum (UVA and UVB-sunburn) protection with fewer hazardous chemicals that penetrate the skin.

About TRUE Natural: Made by Nature – Made to Work

At True Natural, we believe that skin care and cosmetics should be 100% natural. Made with pure ingredients that not only offer health benefits, but perform the way you want. We feel that you should never have to sacrifice effectiveness for safety. Only safe natural ingredients are used to make our products — never any parabens, PEG, phthalates, petrochemicals, synthetic colors or fragrances, or other harmful synthetics

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FOR MORE INFORMATION, IMAGES OR SAMPLES:
Victor Tang at True Nature Group, press@truenatural.com or 425.284.6278.