The Recognized Standard of Vegan products in America

The American Vegetarian Association (AVA) — Vegetarian/Vegan provides certification to vegetarian and vegan products for American consumers. The AVA CERTIFIED logo clearly designates products as VEGETARIAN (may include eggs, dairy and beeswax) or VEGAN (includes no animal by-products). This symbol is designed to bring clarity to vegetarian and vegan-minded shoppers.

True Natural All Natural Self Tanner is approved as AVA Certified Vegan. True Natural All Natural Daily Moisturizer SPF 20 and All Natural Sunscreen SPF 40 are comprised of 100% vegetarian ingredients with beeswax added for water-resistance, providing lasting effectiveness when swimming or perspiring.

Vegetarian vs Vegan

A vegetarian product contains no animal-derived ingredients, but may still contain milk, dairy, eggs or beeswax. A vegan product is comprised completely of plant materials, excluding animal-derived ingredients, dairy, eggs, honey, animal gelatin, beeswax, and any other animal by-product.

True Natural products are all free from animal-derived ingredients. Our non-vegan products (sunscreens) contain beeswax (cera alba), sourced without harm to animals and are 100% vegetarian.

About the AVA

The American Vegetarian Association (AVA) — Vegetarian/Vegan was created to promote the interests and concerns of individuals and organizations involved in the preservation, propagation, and distribution of vegetarian ideas and products. The primary goal of the AVA is to provide a widely recognized certification program which will enable vegetarian-minded people to make accurate food choices, being certain they can be confident in their selection, and that of the manufacturer's claims. The AVA is trusted to maintain the absolute integrity of it's certification program, and to unfailingly assure the general public AVA Certification represents the highest ethical standards.

For more information on the American Vegetarian Association, please visit their website.