Welcome to TrueNatural.com, your source for Organic cosmetics, skincare and more!
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Our Ingredient Standard is Simple: We don't settle for synthetics! We simply aim to provide you with THE BEST natural skin care that's safe and free from harmful ingredients.

Sign up for the True Natural Newsletter and be the first to find out about product tips, updates and sales promotions for Lavera, True Natural and Benecos. We frequently offer new product kits, free gifts and store-wide sales so don't miss out!

As our thanks for subscribing, you'll receive a special coupon for 20% OFF, good for any regular priced items on any of our websites. This offer is only available to new subscribers, is good for 1 order per household, and can not be combined with other offers.

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Here's what our customers have to say:

I just love those online stores that carry nothing but safe organic beauty products. No worries about nasty ingredients or greenwashing. Well, add another to your list with the launch of Love True Natural – a brand new online beauty shop chock full of organic products from top natural brands. Love True Natural carries products for face, hair, body, men, and babies as well as a very satisfying array or organic makeup.

- Feelgood Style

Absolutely love your products and the way in which you package items. Very nice touch adding the pink tissue paper and tealight candles and especially the extra samples of your products. Thank you!

- Lori

I've spoken with customer support in past and they are very nice and helpful. The products are great too. As a former make up counter sales person I know what I know what to look for and what I want. This place is my new primary cosmetic supplier!

- Sara

I loved the site, it was cute and colorful. I loved the natural products offered and the way they were categorized. Thank you for making ingredients and reviews so easy to find.

- Katy

I am so thankful for the wide variety of organic products that Lavera has to offer!

- Mallory

Lavera has the only skin products that my highly sensitive skin can tolerate. In fact, they seem to be calming without being medicated.

- Merola