The official site for Lavera, True Natural & Benecos Organic Cosmetics & Skincare
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Our Principles

True Natural Principles

Natural Products

At True Natural, we believe that skin care and cosmetics should be 100% natural. Made with pure ingredients that not only offer health benefits, but perform the way you want. We feel that you should never have to sacrifice effectiveness for safety.

Natural Ingredients

Only safe natural ingredients are used to make our products — never any parabens, PEG, phthalates, petrochemicals, synthetic colors or fragrances, or other harmful synthetics. We constantly work to educate ourselves and our customers on the best natural ingredients and latest technologies available to organic cosmetics.

Complete Transparency

The ingredients used to make each one of our products will never be a mystery. A complete and clear ingredient listing appears on all True Natural products, making it easy for you to make informed decisions, especially if you have any allergies, sensitivities or concerns.

The Environment

Our packaging is designed to have the lowest impact on the environment and utilize post-consumer recycled (PCR) content. All True Natural products are formulated and produced locally in the US, and our ingredients are biodegradable and come from renewable sources.

Humans and Animals

Not only are our products developed to be as safe as possible, we are also committed to fair trade and fair working conditions. Our products are never tested on animals, nor do we utilize dead animal byproducts.

Giving Back

We are committed to Corporate Social Responsibility, that our activities and products have a positive impact for our customers, the environment, our community and our employees.

You

We strive to build your trust by supplying you and your family with safe, nontoxic products that work. Better for you…better for our world.