The official site for Lavera, True Natural & Benecos Organic Cosmetics & Skincare
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True Natural

True Natural on


TLC for your skin. TRUE Natural products are 100% natural, effective and chemical-free. TRUE Natural developed the first ever 100% USDA Certified Bio-based sunscreens and self tanner on the market. The sunscreens provide maximum protection and go on clear, even in the higher SPFs, which is absolutely unique! They only use natural active ingredients, no synthetic active or inactive ingredients. The self tanner gives even, streak-free results without any chemical ingredients and offers a natural glow — year round! It looks absolutely natural and does not smell unpleasant when applied! Customer favorite!

TRUE Natural also formulated a complete range of anti-aging products offering advanced benefits that will be launching in 2012. Beauty-Junkies, here is why you need to try this line:

Made in the U.S., TRUE Natural products were specifically designed to provide effective and innovative skin care with European sensibility and commitment to use only 100% natural and high quality ingredients.

Utilizing the latest natural sunscreen technology, TRUE Natural Sunscreens go on clear. No white skin and no nano-particles! 100% mineral sunscreens provide the best defense against both UVA and UVB rays, protecting skin from premature aging, discoloration and skin cancer. TRUE Natural also makes a natural self tanner and anti-aging range. Both hold anti-aging and skin firming, moisturizing ingredients. The company uses sustainable ingredients and packaging, and certified organic ingredients. All products are 100% biodegradable and never tested on animals.

TRUE Natural's product line includes:


Anti-Aging Face and Body — Achieve a natural and healthy glow with no sun damage or harmful chemical tanners. Organic Cupuacu butter and Aloe vera deeply hydrate and protect. Goes on smooth and streak-free and smells delicious!


TRUE Natural sunscreens push the limits of performance for natural sunscreens. TRUE delivers high SPF protection with UVA coverage, while going on clear without reverting to nano-particles or synthetic actives. All ingredients are natural, and certified organic ingredients are utilized wherever possible. TRUE sunscreens make no compromises and are the safe choice for you and your family!
  • First 100% USDA Certified Bio-based Sunscreen and Self Tanner
  • Mildest skin type specific skin care
  • Effective & Innovative range of Anti-Aging products
  • Manufactured locally in the US with high concentration of organic ingredients

TRUE Natural Awards and Certification:

  • Best Beach & Sport Sunscreen” — EWG's Skin Deep 2011 Sunscreen Guide
  • Best Moisturizers w/ SPF” — EWG's Skin Deep 2011 Sunscreen Guide
  • Natural Products Association Certification
  • USDA 100% Certified Bio-based