Our mission is to provide you with high performance, chemical-free personal care products that are safe for you, your family & the environment. All True Natural Cosmetic products are formulated & produced in the U.S. using 100% natural ingredients. Our ingredients and packaging are sustainable & we are committed to certified organic ingredients whenever available. —Uli Jacob, Founder

TRUE Natural sets the NEW standard for natural sunscreen — providing the purest, chemical free sun and skin care products, safe for both you and the environment. TRUE Natural products are the first ever 100% Biobased sun protection and self-tanning products made with 100% renewable biological material.

When it comes to shielding your skin from the sun's harmful rays, safe, natural solutions are often hard to find. That's why TRUE created their unique line of high performance, Biobased sun essentials made in the US from 100% renewable biological ingredients. TRUE is committed to providing the healthiest skincare products, free from artificial additives and chemicals. The 100% cruelty free sustainable beauty brand uses organic ingredients whenever possible and recycled milk containers in its packaging.

EWG's Skincare Best Sunscreeens 2011

TRUE Natural Sunscreens has been listed in the EWG's Skin Deep Sunscreens 2011 list of the "Best Beach & Sport Sunscreens (All Natural Sunscreen SPF 40) and the "Best Moisturizers with SPF (All Natural Daily Moisturizer SPF 20) categories as top-rated sunscreens to provide broad-spectrum (UVA and UVB-sunburn) protection with fewer hazardous chemicals that penetrate the skin.

NO NANO-PARTICLES! GOES ON CLEAR!

Our Zinc Oxide is 10x larger than nano-particle zinc and approved by ECOCERT

TNC utilizes an innovative new zinc oxide that is 10x larger than nano particle zinc (100nm) and approved by ECOCERT for use in Certified Organic Cosmetics. We use a special process that reduces clumping of the zinc oxide particles. Typical zinc oxide particles used in other sunscreens clumps together to form larger aggregate particles such that even nano-particle zinc shows up on your skin as a white residue.

Natural Products Association Certified

True Natural Sunscreens have also earned Natural Products Association Certification, and carry the Natural Seal. This seal certifies compliance with the Natural Products Association Standard for Personal Care Products, which includes: use of safe and natural ingredients, enviro-friendly ingredients and packaging, and no animal testing.

USDA BioPreferred

TRUE Natural products meet the USDA's new standard for natural products—Certified Biobased. This means the main ingredients are renewable plant or animal materials — inline with TRUE's commitment to Zero Chemicals, Zero Harmful Ingredients. While a product need only contain 25% Biobased ingredients to garner USDA BioPreferred Certification, TRUE Natural Cosmetics contain 100% Biobased ingredients.