The official site for Lavera, True Natural & Benecos Organic Cosmetics & Skincare
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    Did You Know?

    LoveTrueNatural.com's information on natural beauty products.

    Shopping for natural beauty products can be downright confusing, with many cosmetic brands claiming to be safe and all natural while still using harmful ingredients.

    The simple truth is that many beauty products are advertised as natural and organic when their ingredients are far from it. Here is a helpful, simple table that shows the difference:

    Components
    Wanna-be Green
    Truly Green

    Oil
    Petroleum/paraffin/silicones
    Certified organic plant oils,
    e.g. jojoba, almond & avocado oils.

    Water
    Water in high concentration to
    keep product inexpensive.
    Highest percentage of organic plant extracts which serve as active ingredients.

    Emulsifier
    Petroleum based: PEG = polyethylene glycol.
    Lecithin, fatty acids, plant based Glycerin.

    Scent / Aroma
    Synthetic or nature-identical aromas and fragrances.
    Certified organic plant essential oils and extracts,
    e.g. Vanilla, Rose, Lavender.

    Preservation
    Methyl, Butyl, PropylParabens, Urea-compounds.
    Natural or certified organic essential oils combined
    with vitamins such as Tocopherol (Vitamin E).

    Detergents for Foaming
    Sodium Lauroyl Sulfate
    Bio-degradable, plant based and mild.

    Sun Screens
    Synthetic sun screens, such as Oxybenzone, Cetylcinnamates.
    Natural Minerals Zinc oxide and Titanium dioxide

    Packaging
    Made from PVC, PVDC and halogenated plastics.
    Made from recyclable and bio-degradable materials.

    Certifications
    No recognized certifications on products.
    NaTrue, BDIH, Ecocert, Demeter, NPA &
    Vegan Society are all reputable certifiers.