For Immediate Release

The Whole Foods Market Premium Body Care Standard was set in place to help consumers in choosing “truly natural” products. Because personal care products are under regulated in the U.S., many brands claim to make natural products while they continue to use harmful ingredients. When Whole Foods shoppers see the Whole Foods Market Premium Body Care Standard seal they can feel good about the products they are purchasing.

Kirkland, WA: All 5 of True Natural’s 2012 sunscreens have just been approved for the Whole Foods Market Premium Body Care Standard. Not only do these all natural, mineral sunscreens provide superior defense against the sun’s rays, but they are made with only the safest, non-toxic, natural ingredients. And now Whole Foods shoppers will be able to identify True Natural Sunscreens as a healthy choice for their families.

These NPA Certified Sunscreens are 100% mineral based using nanoparticle-free zinc oxide, and provide the highest level of protection for a natural sunscreen. These sunscreens all exceed the FDA's New Sunscreen Guidelines for UVA/UVB protection. True Natural doesn't stop there. All sunscreens are made with all natural ingredients, toxin-free, biodegradeable, resort safe, and USDA Certified Biobased - meaning all ingredients are renewable and petroleum free.

Whole Foods Premium Body Care SealThe Whole Foods Market Premium Body Care Standard was set in place to help consumers in choosing “truly natural” products. Because personal care products are under regulated in the U.S., many brands claim to make natural products while they continue to use harmful ingredients. When Whole Foods shoppers see the Whole Foods Market Premium Body Care Standard seal they can feel good about the products they are purchasing.

Whole Foods Market Premium Body Care Standard identifies 400+ ingredients -- including parabens, polypropylene and polyethylene glycols, sodium lauryl and laureth sulfates -- as unacceptable for use in body care products. The standard also has clear definitions on four main areas:

  • Preservatives – Most water-based products require a preservative to prevent bacterial growth and maintain freshness. The Premium Body Care Standard allows only mild, yet effective, preservatives like potassium sorbate and sodium benzoate.
  • Parabens and formaldehyde-releasing preservatives (like diazolidinyl urea, DMDM hydantoin) are deemed unacceptable.
  • Fragrance – only natural essential oils or components of natural essential oils may be used as fragrance.
  • Surfactants – This type of ingredient makes a product foamy and is used as an emulsifier (to prevent separation), but are often irritating to skin. The Premium Body Care Standard accepts only those that are super mild, including decyl polyglucose and sodium stearoyl lactylate.
  • Sunscreens – Only sunscreens which create a physical barrier on the skin (zinc oxide and titanium dioxide) may be used, rather than chemical sunscreens (such as oxybenzone and octyl methoxycinnamate).

True Natural Broad Spectrum SPF 50 Sunscreens have no problem meeting these criteria. Made with nano-particle free zinc and organic ingredients, these sunscreens are non-greasy, easy to apply, and completely invisible on skin. True Natural Broad Spectrum SPF 50 Sunscreens include products to protect the whole family, from a facial sunscreen to unscented for babies and those with sensitive skin.

The True Natural Broad Spectrum SPF 50 Sunscreen lineup include products to protect the whole family, including sun protection for face, body, babies, and those with sensitive skin - with a retail price point between $19.99 to $24.99.

To learn more about the True Natural brand, contact Victor Tang at 425-284-6278 or email press @ truenatural.com and visit www.TrueNatureGroup.com.

About the TRUE Natural brand

Founded in 2011, True Natural is an industry leader in all natural Sunscreens and Self Tanning products. True Natural is the first brand to receive USDA BioBased Certification for its sunscreens and tanners, confirming that all ingredients are obtained from renewable sources and petrochemical free. Its sunscreens were top rated as “Best Beach & Sport Sunscreen” and “Best Moisturizers w/ SPF” in the 2011 Environmental Working Group Sunscreen Guide, as well as being voted Best Eco-Friendly Sunscreen by Sport Diving Magazine.

True Natural is committed to producing high performance products that never sacrifice effectiveness for safety – products that are made in the U.S. and meet Top U.S. natural product standards. Only safe natural ingredients are used — never any parabens, PEG, phthalates, petrochemicals, synthetic colors or fragrances, or other harmful synthetics.

True Natural products can be found in the US and Canada at select Whole Foods Markets, Duane Reade pharmacies, natural product stores such as PCC in Washington and Mother's Markets in California and online at sites like Amazon, Drugstore.com, and loveTrueNatural.com.

About True Nature Group Inc

True Nature Group is a Washington-based Boutique Natural Distributor, focused on providing the safest, highest quality, non-toxic skin care to the conscientious consumer. Founded by Uli Jacob, a passionate and energetic executive with over 15 years in the natural skin care industry, True Nature Group is a destination for retailers looking for premium natural cosmetic and personal care products from around the globe. The company represents top European brands such as Lavera, Green People and Benecos as well as its own, made in the U.S. brands: True Natural and True Natural Spa.

FOR MORE INFORMATION, IMAGES OR SAMPLES:
Victor Tang at True Nature Group, press@truenatural.com or 425.284.6278