True Natural's Broad Spectrum SPF 50 sunscreen lineup has just received approval to display the Natural Product Association's Certified Personal Care Seal. This follows hot on the heals of the entire line being approved for the USDA Certified Biobased Seal. These certifications emphasize the "True-ly Natural" qualifications of this sunscreen line, which provide the highest level of UVA & UVB protection that meet the latest FDA sunscreen requirements, without compromising on the commitment to all natural, safe, and renewable ingredients that are biodegradable and resort safe.

True Natural’s 2012 Broad Spectrum SPF 50 Sunscreen lineup now carry the coveted NPA Natural Seal. That’s right, the newest additions to the True Natural lineup are Natural Products Association(NPA) Certified Personal Care Standard approved.

True Natural's 2012 Broad Spectrum SPF 50 sunscreen lineup is 100% mineral based using nano-particle free zinc oxide, and provide the highest level of protection for a natural sunscreen. These sunscreens all exceed the FDA's New Sunscreen Guidelines for UVA/UVB protection. True Natural doesn't stop there. These sunscreens are made with all natural ingredients, toxin-free, biodegradeable, resort safe, and USDA Certified Biobased - meaning all ingredients are renewable and petroleum free.

The NPA Natural Standard is the first and only natural standard in the U.S. created specifically for personal care products. This standard holds set guidelines for identifying personal care products as “True-ly Natural". The NPA Natural Seal certifies compliance with the Natural Products Association Standard for Personal Care Products. In order to receive the Natural Seal products must meet strict guidelines set by NPA:

  • Natural Ingredients: A product labeled "natural" should be made up of only, or at least almost only, natural ingredients and be manufactured with appropriate processes to maintain ingredient purity.
  • Safety: A product labeled "natural" should avoid any ingredient with a suspected human health risk.
  • Responsibility: A product labeled "natural" should use no animal testing in its development.
  • Sustainability: A product labeled "natural" should use biodegradable ingredients and the most environmentally sensitive packaging.
  • "All True Natural products are developed with the goal of providing the highest performance with the safest natural ingredients," said Uli Jacob, CEO and founder of the True Natural brand. "We are very proud to have received this certification for the entire sunscreen line. The NPA Personal Care Seal on our Broad Spectrum SPF 50 sunscreens is affirmation that we have achieved our goal."

    True Natural Broad Spectrum SPF 50 Sunscreens exceed NPA standards, providing the safest possible sun protection, 100% naturally sourced with certified organic ingredients wherever possible. True Natural Sunscreens are made with an innovative new blend of nano-particle free zinc -- non-greasy, easy to apply, and completely invisible on skin.

    The True Natural Broad Spectrum SPF 50 Sunscreen lineup include products to protect the whole family, including sun protection for face, body, babies, and those with sensitive skin - with a retail price point between $19.99 to $24.99. To learn more about the True Natural brand, contact Victor Tang at 425-284-6278 or email and visit

    About the TRUE Natural brand

    Founded in 2011, True Natural is an industry leader in all natural Sunscreens and Self Tanning products. True Natural is the first brand to receive USDA BioBased Certification for its sunscreens and tanners, confirming that all ingredients are obtained from renewable sources and petrochemical free. Its sunscreens were top rated as “Best Beach & Sport Sunscreen” and “Best Moisturizers w/ SPF” in the 2011 Environmental Working Group Sunscreen Guide, as well as being voted Best Eco-Friendly Sunscreen by Sport Diving Magazine.

    True Natural is committed to producing high performance products that never sacrifice effectiveness for safety – products that are made in the U.S. and meet Top U.S. natural product standards. Only safe natural ingredients are used — never any parabens, PEG, phthalates, petrochemicals, synthetic colors or fragrances, or other harmful synthetics.

    True Natural products can be found in the US and Canada at select Whole Foods Markets, Duane Reade pharmacies, natural product stores such as PCC in Washington and Mother's Markets in California and online at sites like Amazon,, and

    About True Nature Group Inc

    True Nature Group is a Washington-based Boutique Natural Distributor, focused on providing the safest, highest quality, non-toxic skin care to the conscientious consumer. Founded by Uli Jacob, a passionate and energetic executive with over 15 years in the natural skin care industry, True Nature Group is a destination for retailers looking for premium natural cosmetic and personal care products from around the globe. The company represents top European brands such as Lavera, Green People and Benecos as well as its own, made in the U.S. brands: True Natural and True Natural Spa.


    : Victor Tang at True Nature Group, 425.284.6278