<![CDATA[True Natural, Lavera & Benecos Blog]]> http://www.truenatural.com/blog/ Tue, 01 Dec 2015 19:09:36 +0000 Zend_Feed http://blogs.law.harvard.edu/tech/rss <![CDATA[How to Select the Perfect Foundation]]> http://www.truenatural.com/blog/select-the-perfect-foundation/ If you think that selecting something as important as your foundation online is impossible, it’s truly not with True Natural!

You’re only three questions away from the perfect foundation for you. All the foundations you’ll find on our site can be worn by even the most sensitive skin, and all give your skin a matte-like naturally flawless finish, so that takes care of that. What’s left are these three questions:

1. What is your skin type --  Oily, Normal/Combination, or Dry/Mature?

There used to be a skincare “rule” that women with oily skin should only use oil-free foundations and ones labeled “non-comedogenic,” indicating that none of the ingredients would block your pores. Because all of our products contain plant-based oils (vs. petroleum derived oils), they’re all non-comedogenic and will not block your pores. With that said, an oily skin still has different needs than a dry, mature skin.

2. What type of coverage do you need?

Minimal (to even out your skintone)
Light (to even out skintone and cover some skin imperfections)
Moderate (to even out skintone and cover most skin imperfections)
Full (to cover scarring, discoloration, or any number of issues you want concealed, along with evening out skintone)

3. There’s the question of which shade to choose.

Thanks to the new light-reflecting minerals and other natural ingredients, matching isn’t the exact science it once was.

With these three questions in mind, here is a table to help you select the best foundation for you:

Foundation Skin Type Coverage Shade Description Benefit

Lavera Tinted Moisturizer



One shade works for most

Perfect for those who want to even out their skintone but do not need coverage.

Benecos BB Cream

Oily, Normal/Combo


Nude is for fair skin and Beige is for medium skin tones.

Evens out skintone and provides light coverage.

Lavera BB Cream

Oily, Normal/Combo


One shade works for light, medium, and tan skin tones.

Evens out skintone and provides light coverage.

True Natural BB Cream

Oily, Normal/Combo


One shade works for light, medium, and tan skin tones.

Evens out skintone and provides light coverage.

Lavera CC Cream

Normal/Combo, Dry, Mature 


One shade works for light and medium skin tones.

CC stands for "color correcting" because it evens your skintone. Although it doesn't give as much coverage of frecklees, blemishes and dark circles as BB Creams and foundations, it is an expert at giving you a flawless, even-toned complexion. It is also more effective in hiding fine lines, brightening your skin, plumping up any wrinkles, and firming. Also, when it comes to added moisture, it's got BB Cream beat too, with its 24 hours of moisture with an SPF of 6.

Benecos Creamy Foundations


Moderate to Full

Nude is for porcelain to fair skin (think Nicole Kidman).
Honey is for medium to olive-toned skin with a warm glow (think Jennifer Aniston).
Caramel is for very deep golden to darker olive-toned skin (think Jennifer Lopez).

Don’t let the word “creamy” scare you away. This is a lightweight liquid foundation that blends beautifully. Because of  how well it blends, you do not need to be overly concerned about selecting the exactly "correct” shade. In other words, if you know your skin falls somewhere in the “medium” spectrum, we can pretty much guarantee that Benecos Honey will work for you. 

Lavera Liquid Foundation



Ivory Light #1 is for the fairest of  skin tones (think Nicole Kidman). It is more of a lighter porcelain hue than the Ivory Nude #2 foundation.
Ivory Nude #2 is for fair skin tones (think Reese Witherspoon).
 Honey Sand #3 for medium skin tones with warm undertones (think Jennifer Aniston)
Honey Beige #4 for medium skin tones with cool undertones (think Sandra Bullock)
Almond Amber #5 for darker skin tones with cool undertones (think Kim Kardashian)
Almond Caramel #6 for darker skin tones with warm undertones (think Jennifer Lopez)

While Benecos foundations definitely have staying power, if you want a foundation that offers 10 hours of moderate coverage, Lavera’s Liquid Foundations would be an excellent choice. This foundation gives a beautiful finish that is ever-so-slightly more dewy than the matte-like Benecos foundations. 

Lavera Natural Mousse Makeup

Combo, Dry, Mature

Light to moderate

Ivory #1 (think Reese Witherspoon)
Honey #3 (think Kate Middleton)
Almond #5 (think Kim Kardashian)

This is a liquid makeup that has been whipped, so it's light, smooth, and creamy like a mousse. It's particularly beneficial for dry or mature skin because it goes on so smoothly. It provides perfect matte coverage while feeling weightless. You don't feel like you're wearing any foundation when you were this -- until you look in the mirror and see your flawless complexion!

Benecos Loose Mineral Powder

Oily, Normal/Combo

Light to moderate

Light Sand is for the lightest skin tones such as porcelain and fair.
Sand is for fair to medium skin, but not porcelain.
Medium Beige is for medium skin, as well as those with a light tan.
Golden Hazelnut is for those with dark skin tones (think Jennifer Lopez).

Natural mineral powder  feels so weightless and looks so fresh and natural. It's a great choice for oily skin too.  When your skin starts to show signs of aging with fine lines and wrinkles, you will get the best results with a liquid or cream foundation, as even the best of powders can settle into the creases of your skin when used for foundation.

Benecos Mattifying Compact Powder

Oily, Normal/Combo

Light to moderate

Porcelain is for fair to medium skin tones.
Sand is for medium skin tones, as well as for those with a light tan.
Beige is for those with darker skin tones (think Jennifer Lopez).

There's nothing as convenient as using pressed mineral powder for foundation. It's ideal for even the most sensitive, acne-prone, oily, and troubled skin. When your skin starts to show signs of aging with fine lines and wrinkles, you will get the best results with a liquid or cream foundation, as even the best of powders can settle into the creases of your skin when used for foundation.

Lavera 2-in-1 Compact Foundation

Normal/Combo, Dry, Mature


Ivory #1 is for fair to medium skin tones (think Reese Witherspoon)
Honey #3 is for medium skin tones with cool undertones (think Sandra Bullock)
Beige #1 is for medium skin tones with warm undertones (think Kate Middleton)
Caramel is for medium to slightly darker skin tones (think Jenniferson Aniston with a tan!)

This foundation is a cream and powder all in one, and it provides a silky-smooth, airbrushed-look finish.  This is the foundation to use to cover scarring, discoloration, or any number of issues you want concealed as it provides full coverage while still looking natural. It’s as if it “blurs” out all your imperfections without looking overdone at all.


There’s nothing like our talc-free mineral powders to set your foundation, giving it staying power, and helping to absorb any excess oil.

If you’re in doubt which shade to get or you feel that your skintone might be between two shades, we recommend you go with the lighter shade. It’s typically more flattering for skin to look slightly brighter than darker when it comes to makeup. You may want to buy both shades and use the lighter one in the winter and the darker one in the summer. Also, don’t forget our bronzers and blushes to add depth and color!

If you have a foundation you feel is too dark, try adding it to your favorite moisturizer for a custom-made tinted moisturizer. Experiment until you find the perfect shade for you!)

A word about undertones: To determine if you have warm or cool undertones, here are a few tips:

  1. Which jewelry looks better on you – silver or gold?  Which one makes your skin look better?  Usually people with warm undertones look best in gold, and those with cool undertones look best in silver. 
  2. While wearing no makeup, hold something white next to your face while looking in the mirror.  Then hold something cream colored.  Which one looks better?  Those with warm undertones look better in cream or off-white shades, while those with cool undertones look better in white.
  3. Look at the inside of your forearms and check out your veins. Are they blue or green? If they look more green than blue, that indicates you probably have warm undertones.  Conversely, if your veins look more blue, you probably have cool undertones.  
Fri, 06 Nov 2015 18:32:51 +0000
<![CDATA[Celiac-Safe and Gluten-Free Natural Skin Care]]> http://www.truenatural.com/blog/celiac-safe-gluten-free-natural-skin-care/ Traditionally, October has been celebrated as Celiac Disease Awareness Month in the United States. While awareness activities also widely take place in May, we think it's as important a time as ever to talk about the benefits of an all natural routine for those with Celiac Disease and gluten sensitivities.

People afflicted with Celiac Disease and those with wheat germ allergies need to be careful not just of what they eat, but also what they put on their skin. While skin care products containing gluten do not affect all people with Celiac Disease, it is important that all Celiacs avoid using such products on their lips or around their mouth to avoid ingestion. And by using personal care products free of gluten, consumers with sensitivity to wheat can eliminate any risk.

Skin care products must be free of gliadin, a gluten protein found in wheat (and a few other grains). Gliadin is the active ingredient that causes an immune system reaction for those afflicted. Eighty percent of those with Celiac Disease have Anti-Gliadin antibodies.

All Benecos and True Natural products are 100% gluten/gliadin free and safe for those with Celiac disease and wheat allergies. All of Lavera’s products are gluten/gliadin free except for some of their hair care products and a few skincare products. To be absolutely certain that a product is gluten free, you can always check for the words “gluten free” at the very bottom of product descriptions. Also, when you’re on a Product Page, you can click on “Ingredients” for a full listing of all the ingredients in the product. All the cosmetics, from both Benecos and Lavera are 100% gluten free.  

We're glad we can provide safe, high quality products to not only those with Celiac Disease, but all people with sensitive skin. We love hearing your personal stories about why you choose and love the products we carry, and we're always happy to hear more feedback and take questions! Feel free to contact us by phone or email at the bottom of this page.

Thu, 22 Oct 2015 21:44:18 +0000
<![CDATA[Oeko-Test Magazine]]> http://www.truenatural.com/blog/oeko-test-magazine/ You may have seen Oeko-Test awards scattered about on our Website and wondered what all the fuss was about. This article is to share with you what is behind these prestigious ratings, and why we are so extremely proud to be the recipients of them! No matter where you purchase your skincare products, if you see a “Very Good” rating from Oeko-Test, you can be assured that you’ve found the safest products for both you and the environment - the best of the best!

The Oeko-Test Magazine was started in Germany by a few journalists in 1985. Today it is similar to Consumer Reports in the US, but with a much stronger emphasis on consumer safety and health. All products are tested by independent labs and reviewed solely based on their effects on health and the environment. Both natural and mainstream products are tested, so they’re all on a level playing field during testing. Lavera products have been tested by Oeko-Test since 1992 and awarded more than 700 times. Benecos, the fastest growing natural beauty brand in Germany, has already received numerous “Sehr Gut” (very good) awards, which is their highest rating! The next rating on Oeko-Test's scale is gut (good), followed by befriedigend (satisfying), ausreichend (sufficient), mangelhaft (inadequate), and ungenügend (unsatisfactory).

Considering their stringent rating standards, you can imagine how thrilled we were in 2008 when over 1,800 products from 70 different groups were tested, and Lavera was rated #1 as the Greenest Beauty Brand ahead ahead of 32 other companies (including Dr. Hauschka, Weleda, Estee Lauder and Loreal). In 2009, Lavera did it again, beating out 36 companies that manufacture cosmetics such as Dove, Aveda, Avon and Kiehls to receive the #1 ranking from Oeko-Test.  Since then, Lavera has continued to receive top ratings each year. 

In August 2009, Oeko-Test released a study of 21 different brands of lipsticks sold in department and drug stores (including Dr. Hauschka, L’Oreal, Chanel and Maybelline) to analyze their ingredients and to identify problematic or possibly hazardous ingredients. Many manufacturers received the “red card” (not good) for containing ingredients that could have long-term health effects. All 13 of the Lavera Lipstick shades tested were awarded the highest ratings possible. Lavera’s lipsticks as well as Benecos lipsticks continue to get the highest ratings from Oeko-Test today.

To date, no nail polish is capable of getting the “Very Good” rating, but in 2014, Benecos was rated “Good,” making it the top-ranking nail polish of the year. We consider this quite an honor coming from Oeko-Test!

So now when you see the Oeko-Test rating that appears with everything from Benecos Blush to their Maximum Volume Mascara and Lavera's Self-Tanner and Gingko Purifying Scrub, you’ll know you've found the greenest of green high-quality products available! 

Oeko-Test's German website can be found here: http://www.oekotest.de/ or viewEnglish Translation.


Fri, 09 Oct 2015 17:29:00 +0000
<![CDATA[Benecos Natural Mascaras, Liners & Shadows for Sparkling Eyes!]]> http://www.truenatural.com/blog/sparkling-eyes/ It makes sense to start with the eyebrows. An Eyebrow Brush allows the hairs to be combed into place. Then with the Eyebrow Pencil, you can fill in and define the brows with fine lines.  The trick is to use short little strokes to fill in the gaps, and then comb your brows again to blend. 

Then comes the Eye ShadowEyeshadows add depth and dimension to your eyes, and using them can be a fun way to express your own unique beauty. Also, as you age, the eye area becomes less defined, so adding eye shadows are a great way to accentuate the positive! It’s amazing how your eye area opens up when you apply a light color to your lid, from the base of your eyelashes to the crease line. Using a darker color eyeshadow in the crease beautifully defines the eye area and does wonders for droopy eyelids. Adding a highlighting color under the brow provides a lifting effect. Accentuate your eye color with complementary shades to make your eyes pop: Blue shades goes well with brown eyes, blue eyes look great with bronze and brown tones, and nothing makes green eyes pop like eyeshadows with lavender and purple tones.

Eyeliner, applied after eye shadow, accentuates the eye, enhances its shape, and makes your eyelashes appear thicker. Think of it much the same way as a frame that is used to accent a beautiful painting or photo! You’ll want to draw a fine line as close to the base of your lashes as possible. It helps to use short dashes behind one another, which you connect at the end, forming a straight clean line. The Pencil Sharpener guarantees a thin tip. To make sure the liner does not break, you can put it in the refrigerator for half an hour before using.

When you line the bottom lid, keep the liner only on the outer half of the lid and close to the lash growth. When the eye is surrounded entirely by a rim of liner, your eyes will appear smaller, and the makeup can look a little harsh.

Mascara makes your eyelashes appear thicker, longer, and darker, and this makes your eyes appear larger and brighter!

To apply, hold the brush horizontally and, starting at the base of the lashes, move it back and forth while sweeping upwards. Repeat this step a couple times. To create a more dramatic sweeping effect, use an eyelash curler before applying the mascara.

When dipping the brush into the bottle, do not pump. This can force air deeper into the tube, and if any bacteria from your eyes come with it, this helps those germs to thrive. Air also causes mascara to dry out faster so it won’t last as long as it should. 

Note: Benecos mascaras are smudge-resistant, but they are not smudge-proof. The best way to prevent smudging with natural mascara is to wear it on your upper lashes only. While waterproof mascara causes no smudging, waterproof mascaras typically contains silicon as well as other ingredients such as parabens and propylene glycol, all ingredients we don’t want anywhere near our corneas!


Thu, 08 Oct 2015 21:44:00 +0000
<![CDATA[Think Pink, But Go Green! ]]> http://www.truenatural.com/blog/breast-cancer-awareness-2015/
Janet Kelly, natural skincare passionista & contributing editor

October is here, and for some, that means falling leaves, pumpkin spice lattes, football, and pink ribbons -- pink ribbons everywhere. Our awareness of breast cancer has come a long way since a pharmaceutical company started Breast Cancer Awareness Month back in 1985, but the fact remains that despite the billions of dollars that have been spent on the cause, we’re apparently no closer to the cure than we were before. It’s as if we’re more aware of “breast cancer awareness” than the disease itself.

Most of the research for “the cure” still focuses on the same treatments that are not curing cancer; i.e., chemo, drugs, and radiation. The fact remains that the number of deaths per year from breast cancer has remained around 40,000 for the past two decades, and according to breastcancer.org, one in eight women will develop invasive breast cancer in her lifetime. Awareness doesn’t seem to be changing the numbers.

Free Lavera Lipgloss with $50US order

Free Lavera Lipgloss Offer

In honor of National Breast Cancer Awareness Month, we are giving away a free Lavera Rosy Promise Lipgloss! Any order $50US or more (after discounts, excluding shipping and taxes) will have this item automatically added at no charge.

Some of the money raised goes into promoting mammograms in an effort to find cancer early enough before it has spread. Unfortunately, 90-96% of women who now have metastatic breast cancer were indeed diagnosed at an early stage, so that doesn’t seem to be working either (as important as mammograms are). I can’t help but wonder where we’d be today if all the money that has gone into awareness and marketing went into figuring out what causes breast cancer in the first place and how we can prevent it.

The cure is in the cause. The cause will give you the cure.

- Charlotte Gerson, Founder of the Gerson Institute

Today, in 2015, there are still more questions than answers regarding breast cancer. We’re told about risk factors like late menopause, having children late in life, and family history of cancer, yet 70% of those with breast cancer have none of these known “risk factors.” I’m part of the 30%. I had never smoked, wasn’t overweight, exercised regularly, and had been eating mainly organic foods for years. I never missed a yearly mammogram; in fact, I had an all-clear mammogram two weeks prior to feeling a lump in my breast. This lump which was missed in my mammogram turned out to be a 2.5 cm triple negative (meaning very aggressive) cancerous tumor. Twelve years later, I remain passionate about finding the cause and cure.

As an esthetician, I study the skin, so that is my focus here. Many of you know that the skin is our largest and most permeable organ. Just about anything we put on our skin will end up in our bloodstream and be distributed throughout our bodies. Because we lack the necessary enzymes to break down many of these chemicals, they tend to accumulate over time, such as with lead in hair dyes and mercury in skin whiteners. Girls often start using cosmetics at a very young age which increases their lifetime exposure. Many chemicals are considered safe in low doses by themselves. The concern is the damage they can cause when used over time and synergistically with each other. There’s no research or data on this.

Considering that women are exposed to 168 unique chemicals in cosmetics and skincare products every day, and men are exposed to 85, I think that more awareness regarding ingredient safety is called for. While discussing this with my former oncologist years ago, he said what I’ve heard many people say: “Do you really think that products with carcinogenic ingredients would be allowed on the market?!”

I know that the European Union (EU) wouldn’t allow them. To date, the EU has banned nearly 1,400 chemicals in cosmetics; our Food and Drug Administration has banned only 11. You can imagine how bad those 11 are, yet they were in your hair and skin care products as recently as in the1970s. It makes me wonder what people will be saying in 2055 about the ingredients that are “acceptable” today. For example, here are seven common skin-care ingredients that are used in the U.S. but banned in other nations:

1. Formaldehyde: This chemical is used as a preservative and also includes a group of substances known as “formaldehyde donors,” which effectively release formaldehyde into a product. One of the most controversial of these donors is quaternium-15, which until recently was found in baby shampoos. The American Academy of Dermatology warns that formaldehyde can cause severe allergic reactions. Canada has banned it in personal care products.

2. Benzidine: This chemical can be found in many hair dyes. Although it can no longer be produced in the US, it can be imported. It is a known carcinogen.

3. Petroleum: It is often found in mascaras sold in the United States. Petroleum distillates are used as emollients and are also found in eye shadow, lotions, creams, hairspray, and foundation makeup. Petroleum has been linked to cancer and has been banned in the European Union.

4. Hydroquinone: This is used to lighten hyperpigmentation (dark spots on the skin generally caused by sun damage). It has also been linked to lung irritation and tumors in mice. Canada and some Asian and African countries have banned the use of hydroquinone in skin products.

5. BHA: Butylated hydroxyanisole (BHA) is used as a preservative in moisturizers, shaving creams, fragrances, and makeup, particularly lipsticks. It is linked to endocrine disruption and cancer, according to the International Agency for Research on Cancer. The EU prohibits its use in fragrances, and California requires a warning label on all products that contain BHA. On top of the human danger, it adversely affects the environment because it accumulates in water and kills wildlife.

6. Parabens: These chemicals are used as preservatives in a variety of cosmetics. They are suspected endocrine disruptors and may interfere with male reproductive function. They’re commonly used in deodorants and antiperspirants and have also been linked to breast cancer. The EU banned parabens in 2012.

7. Lead: Although lead is never listed in lipsticks as an ingredient, it can be found in many of them. Lead is a neurotoxin and can be dangerous even at small doses, but the FDA doesn’t consider the lead levels in lipsticks to be a safety concern since it’s ingested in very small quantities.

According to the Campaign for Safe Cosmetics, more than one in five personal care products contain chemicals linked to cancer. Eighty percent contain ingredients with hazardous impurities, and 56 percent contain “penetration enhancers” that help deliver ingredients deeper into the skin. Eighty-nine percent of the ingredients used in personal care products have not been evaluated for safety by the FDA or any other publicly accountable institution.

In the United States, both cosmetics and drugs are regulated by the FDA. For drugs, the FDA requires that new products be shown to be safe and effective before they are allowed to be sold. This is not the case for cosmetics. Although the FDA requires that cosmetics be safe, it does not have the authority to require companies to test their cosmetic products (except some color additives) before they are put on the market. The FDA holds cosmetic firms themselves responsible for confirming the safety of their products and ingredients prior to marketing.

So who does test for unsafe additives in beauty products in the U.S.? The Cosmetic Ingredient Review (CIR), a self-policing safety panel, is the FDA’s main source of scientific data. According to its Website, the CIR “thoroughly reviews and assesses the safety of ingredients used in cosmetics in an open, unbiased, and expert manner, and publishes the results in the peer-reviewed scientific literature.” It’s interesting to note that the CIR is funded by the Personal Care Products Council (PCPC), an industry group of more than 600 cosmetic companies. In fact, the PCPC reportedly spent over $600,000 on lobbyists in Sacramento to prevent the California Safe Cosmetics Act of 2005 from passing, a law that would have required manufacturers to post any unsafe ingredients on product labels.

Reports from environmental and public-health groups, like the Campaign for Safe Cosmetics, have often directly contradicted the “safe” findings of the CIR. In a 2007 study, the Environmental Working Group found that that 1 in 30 products sold in the U.S. fails to meet industry or government safety standards. Nearly 400 products sold in the U.S. contain chemicals banned in Japan, Canada, and the EU.

Most testing of cosmetics (and their ingredients) look for short-term issues such as skin or eye irritation or allergic reactions. Short-term health issues are likely to become apparent once a product reaches the market and is used widely. It is much more difficult, however, to identify long-term toxic or carcinogenic (cancer-causing) effects.

Even labels are misleading because not all ingredients need to be disclosed. Many ingredients are hidden behind the word “fragrance” as well. Because fragrance is considered a trade secret, many manufacturers get around leaving off ingredients that are suspect in this way. They fall under the umbrella of “fragrance.”

To complicate matters even more, the word “fragrance” often means something entirely different when it’s concerning a product made in the EU vs. one made here in the U.S. The Environmental Working Group (EWG), a popular site for researching ingredients and skin care products, defines fragrance as “an undisclosed mixture of various scent chemicals and ingredients used as fragrance dispersants such as diethyl phthalate. Fragrance mixes have been associated with allergies, dermatitis, respiratory distress and potential effects on the reproductive system.” All of this can be true in regards to synthetic fragrance, but when the “fragrance” in question is a carefully researched blend of natural essential oils, this doesn’t apply.

Is your head beginning to spin? Are you wondering who in the world you can trust to lead you to safe skin care products and cosmetics?

Despite its flaws, the EWG and their Skin Deep database are a good resource for those wanting to learn more about skin-related health issues and ingredient concerns. They rank products and ingredients on a 0-10 scale in terms of safety. There are just several things you need to keep in mind when you use their database.

• The information they have is taken from the ingredient labels given to them by the manufacturers. They are not doing any actual investigations themselves. Their rating is dependent upon the accuracy and transparency of any given manufacturer. As a result, their ratings also do not take into account the percentages of composition. This means a product with 0.1% parabens would have the same hazard as one with 10 times more parabens.

• Keep in mind that many chemicals are harmful individually, but together they create a beneficial and safe product. Let’s take lye, for instance. Lye alone is unsafe, but after it reacts with oil and water to create soap, it’s harmless. In this same way, many essential oils have Material Safety Data Sheet (MSDS) warnings that could be misunderstood and deemed as dangerous when taken out of context. MSDS sheets were designed to inform the end user of how to handle the ingredients properly in their undiluted form; they weren’t meant for us to use in considering the safety of a cosmetic.

• They do not discern between a naturally sourced ingredient or a synthetic variant. For example, when it comes to “fragrance,” both synthetic fragrances (phthalates and all!) and natural essential oils get the same scores of 9. Because of this, a Walgreens sunscreen lotion might be given an overall ranking of 3, while a Dr. Hauschka all-natural sunscreen might get an overall ranking of 7, all because of the “fragrance” from all an all natural essential oil with a ranking of 8. So, you can see that you have to dig a little deeper when it comes to “Skin Deep” ratings.

• In a sense, they are systemically biased against European products. For example, in the EU, all components of an essential oil must be listed, but in the U.S. these components are not listed. Let’s take the essential oil rose, for example. For rose oil, the EU lists it like this:

Rosa Canina Fruit Oil (or as part of Fragrance/Parfum), geraniol**, limenone**, linalool**, eugenol**, citronellol**

In the U.S., it’s listed like this:

Rose Essential Oil (or Fragrance)

Although both oils are exactly the same, the EWG ranks every single component listed in the EU description separately and does not discern between 0.01% or 5% of an ingredient. So, while rose oil itself might get a ranking of 0 in the product from the U.S., it wouldn’t get that kind of ranking if every single component is ranked, and those individual components (taken out of context) might each get a 5+ ranking.

If you’re still reading at this point, that tells me you’re really serious about the types of skincare products you use, and I applaud you for being an advocate for your health. During this month of awareness, my hope is that I’ve brought a little more awareness to the importance of the hair and skincare products you use. The good news is that so many safe, effective, and affordable products are available these days. On the True Natural website, you’ll find products that have been certified by leading organizations in the EU and found to be free from any harmful ingredients. This means that you will not find any products that contain formaldehyde, benzidine, petroleum, hydroquinone, BHA, parabens or lead, to name just a few, helping us all to Think Pink But Go Green! 

Wed, 30 Sep 2015 19:08:24 +0000
<![CDATA[Best Five Nail Polishes to Wear This Fall - Plus 15% off!]]> http://www.truenatural.com/blog/best-nail-polishes-fall-2015/ When it comes to non-toxic nail polishes, award-winning Benecos nails it!

They’re all 5-Free, and that means they’re free from toluene, camphor, phthalates, formaldehyde and formaldehyde resin. But that’s not all! They’re also long-lasting, chip-resistant, vegan, gluten-free and cruelty free. They dry just as quickly as their less healthful counterparts too. And, ooh, the irresistible colors!!!

Benecos Award-Winning Nail Polish - best non-toxic / eco beauty product finalist benecos award-winning nail polish - best nail polish finalist

But don’t just take our word for it! The UK’S No. 1 Natural Beauty Blog “BeautyShortlist.com” named Benecos nail polishes a finalist as “Best Non-Toxic/Eco Beauty Product” of 2015!

The Natural Beauty Awards 2014, conducted by Natural Health Magazine, awarded Benecos Cherry Red as “highly commended” after rigorous weeks of testing by a panel of expert judges.

Benecos Nail Polish awarded OekoTest Good Rating

Perhaps the most coveted rating is when the Oeko-Test Magazine deems a product as “good.” Oeko-Test is a German magazine similar to Consumer Reports in the U.S., but it has a much stronger emphasis on consumer safety and health as well as the environment.  The highest rating possible is “Very good.”  To date, no nail polish is capable of getting that rating, but Benecos comes close being rated as “Good”.  We consider that as an honor coming from Oeko-Test!

We invite you to check out our Top Five Nail Polishes for Fall 2015 and beyond:
1. Taupe TemptationIt was love at first brush stroke for a number of us at True Natural. Think of it as a warm neutral with an edge. It transitions beautifully from everyday casual to lavish night on the town too.
2. DesireReminds us of a good Cabernet – bold, rich, and deep. It’s very similar to Cherry Red, but it’s ever-so-slightly lighter.
3. Deep PlumFor an oh so deep and mysterious look, Deep Plum adds the perfect allure. This dark sexy shade is a great look in fall and winter.
4. Rose PassionThe ultimate go-to shade and a perennial favorite. This amazing neutral shade looks good on everyone since it has both pink and coral undertones. It’s got the versatility and wearability of a nude look, but with an elegant  dose of passionate color.
5. ChocolateEmbrace your inner rock star with Chocolate nail polish. Yes, it’s got edge and attitude, but it’s also a very classy and chic look for fall and winter.

Until Sept 30th, 2015, SAVE 15% on ALL Benecos Nail Products with coupon FALL-LOOKS!

Must Try: Benecos Natural Nail Care Pen

Benecos Nail Care Pen

When you transform your cuticles, you pretty much transform your hands! Once you’ve used Benecos’ award-winning Natural Nail Care Pen, you’ll see what we mean. This most nourishing balm comes in a convenient tube. When you twist the tube, the balm is released which you apply with the built-in brush. Because it’s so hassle- and mess-free, you’re more apt to use it on a daily basis. And when you use it on a daily basis, there’s no way you can have dry nail beds, brittle nails, or rough and jagged cuticles! Winner of the “Best Nail Innovation” award in the 2013 Pure Beauty UK Awards.

Fri, 25 Sep 2015 18:07:57 +0000
<![CDATA[Three Perfect Fall Looks from Lavera and Benecos]]> http://www.truenatural.com/blog/perfect-fall-looks-from-lavera-benecos/ Now is the perfect time to refresh your makeup bag for fall!  Between now and September 30, 2015, we're offering 15% off all cosmetics with promo code FALL-LOOKS. We've rounded up three of our favorite Fall looks here, but we invite you to visit our website for our full line of natural cosmetics from Lavera and Benecos!

Fall Makeup Looks - Sultry and Smokey with Lavera and Benecos


Fall 2015 is all about making a statement, and nothing makes a statement like this elegant and classic look. Red lips look awesome anywhere, anytime, and on anyone, especially when it’s Lavera's Deep Red lipstick. Completing the look are Lavera’s mineral eyeshadows: Golden Glory and Shiny Taupe, lined with their Liquid Eyeliner in black. Lavera Rouge: Charming Rose adds a natural flushed cheek. Whether you’re headed to the office or on date night, this look is picture perfect.  

Fall Makeup Looks - Sultry and Smokey with Lavera and Benecos


There are so many directions you can take this irresistibly sultry look. Luckily, it’s easy to create too, with Lavera’s Smokey Grey Quattro. Rounding out the look is Lavera’s Black Soft Eyeliner and Benecos Multi-Effect Mascara in Black. To achieve the perfect nude lip, we love Lavera’s Hazel Nude Glossy Lips. For just the right amount of fresh color on your cheeks, try Lavera Rouge in Cashmere Brown. Put it all together, and you’ve got magic.

Fall Makeup Looks - Everyday Natural with Lavera and Benecos


While we love getting all glammed up, we also love keeping it simple. Nothing says simple can’t be stunning though! Enhance what Mother Nature gave you with this line-up of Benecos and Lavera beauty essentials: Lavera Mineral Eyeshadow Quattro in Cappuccino Cream #2 is a staff go-to fave, and we love accenting the eye by lining it with Lavera’s Eyeliner in Black. Benecos Sassy Salmon imparts a youthful glow to the cheeks, and completing the look is Benecos Twist-Up Shiny Lip Color in Rusty Rose with Benecos Lipliner in Brown.

Wed, 16 Sep 2015 17:06:51 +0000
<![CDATA[To BB or Not to BB - That is the Question!]]> http://www.truenatural.com/blog/lavera-bb-and-cc-creams/ Lavera has now introduced their amazing new CC Cream, and we are excited to introduce it to you! This week, we are offering 10% OFF both Lavera BB & CC Creams - sale ends FRI, Sept 18th!

From the runways in Milan to your favorite neighborhood coffeehouse, Fall 2015 is all about seeing fresh looking skin. One of the best ways to achieve this look (besides drinking lots of water, getting plenty of sleep, and all that good stuff!) is by using BB and CC creams.

CC stands for “color correcting,” but that’s just one of its eight benefits! Although it doesn’t give as much coverage of freckles, blemishes and dark circles as BB Creams and foundations, it is an expert at giving you a flawless, even-toned complexion. It is also more effective in hiding fine lines, brightening your skin, plumping up any wrinkles, and firming. Also, when it comes to added moisture, it’s got BB Cream beat too, with its 24 hours of moisture with an SPF of 6.

The Lavera BB Cream is also slightly darker than the CC Cream. So, if you have light to medium skintone with normal to dry skin and are looking for help reducing the appearance of fine lines, wrinkles, and uneven skintone, Lavera CC Cream may be your best option.

If you have oily to normal skin with light to medium-tan skintone and are looking for coverage for freckles, blemishes, and dark circles, BB might be the cream for you!

Looking for more coverage? Lavera’s Natural Mousse Make-up offers light to moderate, while their Natural Liquid Foundation offers moderate. For those who prefer full coverage, Lavera’s got you covered with their 2-in-1 Compact Foundation.

To read more about these natural makeup options, please check out our chart below.

And don’t forget – 10% off all Lavera BB and CC Creams this week only - sale ends Fri Sept 18!

Lavera foundation coverage chart

Fri, 11 Sep 2015 21:43:33 +0000
<![CDATA[After the Latest Sunscreen Scare, Who Can You Trust?]]> http://www.truenatural.com/blog/sunscreen-who-can-you-trust/ Many of you may already be familiar with the latest disturbing news regarding a popular brand of sunscreen. For those of you who aren't familiar, this brand, that touts itself as "all natural, safe, water resistant and non-toxic," has been on the receiving end of some very bad publicity from their customers. Parents have been posting pictures on social media of themselves and their children with horrible sunburns after wearing this brand of sunscreen. It is a scary situation because we all assume we can trust our sunscreens to keep us safe. We wanted to take this opportunity to explain to our customers again what makes True Natural sunscreens safe and healthy to use.

Why are True Natural sunscreens safe?

  • True Natural uses a higher combined percentage of sunscreen active ingredients (nano-free zinc oxide and titanium dioxide are what protects the skin from dangerous sun rays) in order to provide the highest level of sun protection.
  • All True Natural sunscreens are Broad Spectrum. What does that mean? Only sunscreens that have met the FDA standard for Broad Spectrum protect against both UV-B and, the stronger and more damaging UV-A rays, which are linked to skin cancer. Sunscreens that are not Broad Spectrum only protect against UV-B.
  • True Natural Sunscreens are top-rated in the EWG's Skin Deep Sunscreen categories for the last 4 years as sunscreens that provide 100% mineral-based protection without hazardous chemicals that penetrate the skin. * While we understand that decreasing the active ingredients in our formulas might make them easier to apply and perhaps more transparent, our commitment is first and foremost providing the highest level of broad spectrum protection available, guaranteed not to result in sunburns. And they decrease the risk of skin cancer and skin aging when they are used as directed.

As summer comes to an end, be sure to stay just as diligent with your sun protection as you were on June 1! Apply and reapply liberally, remembering all your easy-to-forget areas like ears, the back of your neck, tops of your feet, back of your arms, chest area and lips.  If your skin starts showing redness, put on extra clothing go find some shade.

General recommendations for staying safe in the sun using SPF 30 Sunscreen are:
Fair Skin -- 2-3 hours
Medium Skin -- 4-5 hours 

To learn more about safe sun exposure and how much time you can safely be in the sun, read our blog Safe Sun Exposure. For additional reading about SPF facts read our article Facts About SPF.

In order to help you stay safe in the sun, we are discounting our best-selling sunscreens. Save 15% on our Neutral 50, Baby and Family 30 and Active 30 Sunscreens all week! 

Fri, 07 Aug 2015 21:55:00 +0000
<![CDATA[Vitamin D is not an excuse for NOT wearing Sunscreen!]]> http://www.truenatural.com/blog/vitamin-d-sunscreen/ A Vitamin D deficiency is not an excuse to spend large amounts of time in the sun without the use of sunscreen.

Often depicted in the media, there is no doubt that Vitamin D is an essential nutrient. The fact is, most fair complected individuals can acquire sufficient Vitamin D through limited sun exposure.

As opposed to increasing sun exposure, the American Academy of Dermatology recommends that adequate amounts of Vitamin D should be obtained from a healthy diet (i.e. dairy products, fortified cereals and fish) and/or Vitamin D supplements.

Thu, 06 Aug 2015 21:49:16 +0000