<![CDATA[True Natural, Lavera & Benecos Blog]]> http://www.truenatural.com/blog/ Mon, 31 Aug 2015 10:48:39 +0000 Zend_Feed http://blogs.law.harvard.edu/tech/rss <![CDATA[After the Latest Sunscreen Scare, Who Can You Trust?]]> http://www.truenatural.com/blog/sunscreen-who-can-you-trust/ Many of you may already be familiar with the latest disturbing news regarding a popular brand of sunscreen. For those of you who aren't familiar, this brand, that touts itself as "all natural, safe, water resistant and non-toxic," has been on the receiving end of some very bad publicity from their customers. Parents have been posting pictures on social media of themselves and their children with horrible sunburns after wearing this brand of sunscreen. It is a scary situation because we all assume we can trust our sunscreens to keep us safe. We wanted to take this opportunity to explain to our customers again what makes True Natural sunscreens safe and healthy to use.

Why are True Natural sunscreens safe?

  • True Natural uses a higher combined percentage of sunscreen active ingredients (nano-free zinc oxide and titanium dioxide are what protects the skin from dangerous sun rays) in order to provide the highest level of sun protection.
  • All True Natural sunscreens are Broad Spectrum. What does that mean? Only sunscreens that have met the FDA standard for Broad Spectrum protect against both UV-B and, the stronger and more damaging UV-A rays, which are linked to skin cancer. Sunscreens that are not Broad Spectrum only protect against UV-B.
  • True Natural Sunscreens are top-rated in the EWG's Skin Deep Sunscreen categories for the last 4 years as sunscreens that provide 100% mineral-based protection without hazardous chemicals that penetrate the skin. * While we understand that decreasing the active ingredients in our formulas might make them easier to apply and perhaps more transparent, our commitment is first and foremost providing the highest level of broad spectrum protection available, guaranteed not to result in sunburns. And they decrease the risk of skin cancer and skin aging when they are used as directed.

As summer comes to an end, be sure to stay just as diligent with your sun protection as you were on June 1! Apply and reapply liberally, remembering all your easy-to-forget areas like ears, the back of your neck, tops of your feet, back of your arms, chest area and lips.  If your skin starts showing redness, put on extra clothing go find some shade.

General recommendations for staying safe in the sun using SPF 30 Sunscreen are:
Fair Skin -- 2-3 hours
Medium Skin -- 4-5 hours 

To learn more about safe sun exposure and how much time you can safely be in the sun, read our blog Safe Sun Exposure. For additional reading about SPF facts read our article Facts About SPF.

In order to help you stay safe in the sun, we are discounting our best-selling sunscreens. Save 15% on our Neutral 50, Baby and Family 30 and Active 30 Sunscreens all week! 

Fri, 07 Aug 2015 21:55:00 +0000
<![CDATA[Vitamin D is not an excuse for NOT wearing Sunscreen!]]> http://www.truenatural.com/blog/vitamin-d-sunscreen/ A Vitamin D deficiency is not an excuse to spend large amounts of time in the sun without the use of sunscreen.

Often depicted in the media, there is no doubt that Vitamin D is an essential nutrient. The fact is, most fair complected individuals can acquire sufficient Vitamin D through limited sun exposure.

As opposed to increasing sun exposure, the American Academy of Dermatology recommends that adequate amounts of Vitamin D should be obtained from a healthy diet (i.e. dairy products, fortified cereals and fish) and/or Vitamin D supplements.

Thu, 06 Aug 2015 21:49:16 +0000
<![CDATA[Skin Cancer Myths & Facts]]> http://www.truenatural.com/blog/skin-cancer-myths/ Millions of Americans will be diagnosed with skin cancer annually and over 80,000 diagnoses will be melanoma, skin cancer’s deadliest form.

Here are some common misperceptions and the real facts to dispell them:

Myth — It is impossible to get skin cancer in an area of the body that has never been exposed to the sun.

Fact — Sun exposure is a risk factor for developing skin cancer, these cancers can develop anywhere on the body regardless of direct sun exposure. The reasons why cancers develop are very complex and not entirely clear, involving both genetic and enviromental factors. We do know that one or more sunburns doubles the risk for skin cancer.

Myth — If I have a growth or mole that has been there “forever,” it can’t turn into a skin cancer.

Fact — Some melanomas develop as a new lesion, however many melanomas arise in preexisting moles that may be very familiar. It is important for you to become familiar with the growths on your body so that you are capable of recognizing any changes. Know the ABCDEs of melanoma.

Myth — Using sunscreen ensures I have 100% protection from the sun’s rays.

Fact — Most people do not apply enough sunscreen to truly protect their skin for the amount of time they spend outdoors. One ounce of sunscreen may protect you for a maximum of 1.5-2 hours, depending on your skin type and activity level. Always remember to reapply your sun screen frequently and seek shade when possible. Myth — I would know if I have a skin cancer on my body, wouldn’t I? Fact — Many people have no idea they have skin cancer. When melanoma is detected early, it is often 100% curable! Late detected melanomas are very often fatal, making them “silent killers.”

Understanding Skin Cancer

Excessive ultraviolet (UV) radiation from the sun or synthetic UV radiation from indoor tanning devices, are the major contributors of skin cancer. All skin cancers are managed best when detected early.

What to Look for:

Any skin cancer can appear suddenly as a new spot or develop slowly in or near an existing spot. In fair complected men, melanomas are most often found between the shoulders and hips, or the head and neck area. In fair complected women, melanomas most often develop on the lower legs as well as between the shoulders and hips. Any change in a spot needs the immediate attention of a Dermatologist.

To see what melanoma looks like and to read more information about this deadly disease, please visit our friends at the Richard David Kann Melanoma Foundation who provide the SunSmart America ™ K-12 Curriculum and Resources to help promote sun safety education, prevention and early detection of skin cancer.

Fri, 31 Jul 2015 21:41:00 +0000
<![CDATA[Why Choose Natural vs. Conventional Makeup?]]> http://www.truenatural.com/blog/natural-versus-conventional-makeup/ What we eat effects our health. But many of us are not aware that what we put onto our skin also affects our long term well-being. Studies have should than our skin absorbs up to 60% of what is applied to its surface. Highly sensitive mucous membranes absorb eye makeup. While there is some controversy over the number of pounds of lipstick the average woman consumers in her lifetime, the fact is that lipstick, lip gloss and lip balms are consumed.

According to the Environmental Working Group, most of the over ten thousand ingredients used in personal care products on the market today have not been evaluated for safety. Even more disturbing, U.S. researchers have found that one in eight ingredients used in personal care products are industrial chemicals (including carcinogens, pesticides and reproductive pollutants). Given that these ingredients are not just staying on our skin but entering into our blood stream, these startling facts and findings make one thing clear: being mindful of the ingredients in our makeup is a must.

Many of the harmful ingredients found in cosmetics are synthesized and do not exist in nature, or are petroleum-based, with many dangerous contaminants. By going natural, these toxic synthetic preservatives, dyes, fragrances, surfactants and more are avoided in favor of safer, natural alternatives.

This is not to say that with natural cosmetics you will no longer have breakouts and allergic reactions. Different natural ingredients may cause allergic reactions in people sensitive to specific irritants – for instance, those with gluten intolerance may react to products with wheat protein.

At True Natural, we take care to ensure the cosmetics (and all products we list) are truly natural and do not contain the toxic ingredients that are common in conventional makeup. All our cosmetics products are also gluten-free – suitable for those with gluten intolerance and celiac disease. And every product is listed with the complete ingredient listing so those with allergies can identify any products with ingredients they are sensitive to.

We encourage you to read the ingredient listings of our products and any product you purchase. This is the best way for you to ensure for yourself that the products you use are compatible with a healthy lifestyle.

Top 12 ingredients to Avoid & Why

Thankfully, a growing number of resources exist to help us avoid such terrible toxins. At the forefront: David Suzuki’s Dirty Dozen List, which outlines which ingredients to avoid and why.

Here’s a (somewhat) condensed version we’ve put together for your convenience:


methylparaben (EWG Hazard Score 4), butylparaben (EWG 7) and propylparaben (EWG 10)

The most common chemical of the bunch, parabens are used to kill bacteria in water-based products. Unlike parabens in foods, parabens in cosmetics are easily absorbed into the body, entering the bloodstream and organs intact. They are endocrine disrupters: have been found in biopsies from breast tumors (in amounts similar to those found in mainstream personal care products!) and can interfere with male reproduction. As a result of widespread publicity and consequent consumer backlash, they have been removed from a number of lines and/or products.

Dibutyl phthalate (EWG 10)

Used primarily in nail products, dibutyl phthalate (or DBP) is absorbed through the skin. It interferes with hormone function and can cause developmental defects, changes in the testes and prostate as well as reduced sperm counts. According to Health Canada, when products containing phthalates are sucked or chewed for prolonged periods, they can cause liver and kidney failure in small children. EU legislation prohibits the use of DBP in cosmetics. Its use in cosmetics remains unrestricted in cosmetics in the US (except the state of California) and Canada

Formaldehyde-releasing preservatives:

DMDM hydantoin (EWG 7), diazolidinyl urea (EWG 6), imidazolidinyl urea (EWG 6), methenamine (EWG 7-9), quaternium-15 (EWG 8) and sodium hydroxymethylglycinate (EWG 6)

Formaldehyde (EWG 10) -releasing preservatives (FRPs) are used by mainstream brands because they offer an inexpensive way to inhibit the growth of microorganisms. They are known to irritate skin and eyes and trigger allergies. While banned in a number of countries (because of their potential carcinogenic nature), these preservatives are legal in Canada – albeit in restricted concentrations. In the EU, they are also restricted and labeling is required for products that contain these ingredients. FRPs are completed banned from cosmetics and toiletries in Japan and Sweden but there are no restrictions in the US.

Triclosan (EWG Score: 7)

Triclosan is a concerning antibacterial agent that the Canadian Medical Association has called for a ban on. It accumulates in the body and has been found in breast milk and the umbilical cord blood of infants. It is also an endocrine (hormone) disruptor, impacts thyroid function and could likely contribute to antibiotic resistant bacteria (a.k.a. "superbugs”). Its use is restricted in cosmetics in Canada and Japan but not in the US.


BHA (butylated hydroxyanisole) (EWG 5-7) and BHT (butylated hydroxytoluene) (EWG 6) are petroleum derivatives used to preserve the shelf like of products like lipsticks and moisturizers. BHA induces allergic reactions and has a high potential for bioaccumulation (the accumulation of a substance in various tissues of living organisms) and interferes with hormone function. BHT can act as a tumor promoter. Long-term exposure causes liver, thyroid and kidney problems in mice and rats. Evidence suggests it has can mimic estrogen and cause reproductive problems. Although banned in many countries (including Australia, England and Sweden), its use in cosmetics is unrestricted in Canada and US.

Coal Tar Dyes

Derived from petroleum, coal tar dyes can cause skin reactions, have been thought to increase hyperactivity, ADHD and learning difficulties in children and may be related to lung and skin cancers. Additionally, they can contain heavy metals and aluminum substrate, which can be toxic to the brain. While the use of many coal tar dyes are forbidden in Canada, some not approved as food additives are allowed in cosmetics, even those that may be ingested, like lipstick. P-phenylenediamine (EWG 7) is one such dye that is widely used in hair coloring and determined safe for use in cosmetics in the US.

DEA, cocamide DEA & lauramide DEA

DEA (diethanolamine – EWG 10) and DEA compounds are often used to make products smooth or sudsy, or as a pH adjuster to counteract the acidity of other ingredients. In laboratory experiments, exposure to high doses of DEA-related ingredients has been linked to liver cancers and pre-cancerous changes in skin and thyroid. Furthermore, they can also react with nitrites to form nitrosamines, which are a possible human carcinogen. Surprisingly, then, the use of DEA-related ingredients is unrestricted in cosmetics in Canada and US.

Parfum (fragrance)

“Parfum” is an umbrella term that signifies an unknown mixture of some 3,000 chemicals. Cosmetics manufacturers in Canada, US and many other countries, are not required to list their particular fragrance recipe in order to protect their proprietary formulas from those wanting to copy the scent. However, due to the non-disclosure, toxic chemicals can be included in the recipe that can cause migraines, allergies and asthma and in laboratory experiments, have been associated with several unfavorable health complications including cancer and neurotoxicity. That said, some “Parfums” can be 100% natural, essential oil based and free from toxins and allergens. The EU allows the term “Parfum” to be used, but any allergens in the product formulation, including the fragrance, must be listed. In the US and Canada, “Parfum” is allowed, and allergen listing is not required. The EWG classifies all “Parfum” as Hazard 8, irregardless of whether the scent is naturally sourced or synthetic.


Petrolatum (or mineral oil jelly) (EWG 4) is a petroleum product often used in moisturizing products because it is cheap, abundant and effectively seals off the skin from water and air. Petrolatum can cause allergies and skin irritation. It can be contaminated with polycyclic aromatic hydrocarbons (PAHs) – which can cause cancer. It is restricted in Europe and currently under assessment by the Canadian government (but not restricted at this time). It is not restricted in the US.


cyclotetrasiloxane (EWG 5), cyclopentasiloxane (EWG 3), cyclohexasiloxane (EWG 2) and cyclomethicone (EWG 2)

Siloxanes are silicone-based combinations used in cosmetics to smooth, soften and moisten. Exposure to high doses of cylcopentasiloxane (also known as D5) has been shown to cause uterine tumors, harm the immune and reproductive systems and negatively influence the nervous system. Cyclotetrasiloxane (D4) has been labeled an endocrine disrupter in Europe. In the US and Canada, these ingredients are not currently restricted.

Sodium laureth sulfate

Sodium laureth sulfate (SLES - EWG 3) is used as a cleansing agent or to create a lather/foam. It is extremely drying, leaves skin void of a natural barrier against environmental pollutants and can also irritate the eyes and the respiratory tract. Also, it can be contaminated with carcinogenic 1,4-dioxane (EWG 8), but consumers would have no way of knowing. Currently, there are no restrictions on the use of this ingredient in cosmetics in Canada. It is allowed, with concentration limits, in the US.

Polyethylene glycols (PEGs)

PEGs (EWG 3) are petroleum-based compounds that moisturize, keep products stable and enhance the penetration of other ingredients. They can contain the carcinogenic contaminants 1,4-dioxane and be toxic when applied to broken or damaged skin. Nonetheless, there are no restrictions on its use in cosmetics in US or Canada.

Sun, 23 Nov 2014 07:59:13 +0000
<![CDATA[Breast Cancer Awareness Month]]> http://www.truenatural.com/blog/2014-breast-cancer-awareness-month/

Our dear friend Jennifer, who inspires us daily with her amazing outlook on life while living through her second remission.

Here at True Natural, we recognize October - Breast Cancer Awareness Month - as a time to support our friends and loved ones who have been affected by this terrible disease, and, as a company, to re-commit to our mission to provide safe, natural products.

Uli Jacob started True Natural / Lavera in North America back in 1999 with the mission to educate women that they did not need to sacrifice safety for high quality skincare, cosmetics and personal beauty products. There were, even back then, non-toxic, all natural alternatives to the mainstream lipsticks, face creams and shampoos that were chock full of parabens, phthalates, SLS, and even heavy metals like lead.

Along the way, we found many women suffering thru breast cancer, survivors and family were discovering our products. Because our products were FREE of known carcinogens, produced to higher ingredient standards in Germany, clearly stated all ingredients, AND were effective products, our mission was a perfect match for their needs. Those undergoing chemotherapy could still look and feel beautiful despite what was happening to their bodies, and know that their makeup and skincare was doing no harm.

We are extremely grateful that we are able to provide healthy and safe products to the community. We are committed to our ingredient policy to offer only the best safe, all-natural products and continue to work to expand this selection.

AND Please Remember - Go get your Mammogram!

Sat, 11 Oct 2014 00:54:15 +0000
<![CDATA[Gluten in the Skincare and Makeup you wear impacts your health too!]]> http://www.truenatural.com/blog/gluten-free/

If you are here, its because you are concerned about the ingredients you are putting into your body – and are very aware of what the wrong ingredients can do.

Did you know that skincare and cosmetics that are free of gluten, parabens, SLS and other toxic ingredients are as important to a healthy lifestyle as the food you eat? Here’s why:

  1. Your body is your largest organ – It absorbs 60% of what you put on your skin
  2. Over 20 main stream lipstick brands tested by the FDA contained lead - more than 1/3rd exceeded the lead limit for candy.
  3. Its claimed the average woman consumes between 4-9 pounds of lipstick over her lifetime

Ingredients to avoid in Skincare and Cosmetics

There are quite a number of ingredients that contain gluten. Obviously, anything derived from Wheat (Triticum Vulgare) - hydrolyzed wheat protein, wheat germ extract, etc. - but Barley (Hordeum Vulgare) and Rye (Secale Cereale) derived ingredients also contain gluten. Oat (Avena Sativa) may be cross-contaminated.

We also recommend that parabens, SLS, petrochemicals, synthetic fragrances, dyes, preservatives, and a number of other common but harmful skincare ingredients (the "Dirty Dozen" ingredients) be avoided. None of the products sold at TrueNatural.com include these ingredients. By avoiding them, customers find that, in addition to being safer, the products are gentler on the skin and more suitable for those with skin sensitivities.

We carry only premium NATURAL skincare and AWARD-WINNING cosmetic brands from Germany and the US. All Lavera & Benecos Makeup are gluten-free. All True Natural Sunscreens, Self Tanners and Anti-Aging products are gluten-free.

For a complete list of GLUTEN-FREE products, click here.

Questions? Contact us at 1.877.515.8783 - We look forward to serving you!

TrueNatural Team.

Gluten-Free Skin Care Resources

CeliacDisease.About.Com is a great resource for Celiac Disease and has a number of articles about how Gluten affects the skin.
The National Foundation for Celiac Awareness also has some great resources regarding Gluten and how it affects the skin.
Details regarding George Washington University study on the affects of gluten in skin care
Skin care ingredients to avoid - the Dirty Dozen.
Our blog on Ingredient Labeling rules for Skincare and Cosmetics.
Skin Care and Cosmetic Ingredient Resources at TrueNatural.com.

Tue, 09 Sep 2014 00:29:20 +0000
<![CDATA[True Natural joins the EWG Sun Safety Coalition]]> http://www.truenatural.com/blog/ewg-sun-safety-coalition/

Introducing the Sun Safety Coalition

True Natural is one of seventeen sunscreen brands that have banded together to support the Environmental Working Group (EWG) and its new Sun Safety Campaign: Practice Smart Sun™. The goal of the campaign is to raise public awareness about the dangers of excessive sun exposure and provide practical guidelines for sun safe behavior.

“EWG is proud to be working side by side with companies at the front lines of a revolution in the sunscreen industry, making safer, healthier sun protection products, and who share our concern about the largely avoidable crisis of skin cancer,” says Ken Cook, EWG’s President. “This year, and in the years to come, our campaign aims for nothing less than a fundamental change in Americans’ attitudes and habits, so that the practice of ‘smart sun’ becomes as commonplace as buckling a seatbelt.”

Practice Smart Sun™ kicks off May 11 with the launch of the website ewg.org/sunsafety, which provides information on how to live a healthy, sun-safe lifestyle. May is Skin Cancer Awareness Month, so starting this Sunday, for one week, each participating sunscreen brand will promote the campaign on social media with info graphics and #SunSafety.

Skin cancer is the most common form of all cancers in the U.S., and rates of new melanoma cases have tripled over the last 35 years. Every hour someone dies from melanoma, yet many Americans behave as if they’re immune. Much of the damage can occur as early as childhood; a single case of blistering sunburn in childhood or adolescence doubles the risk of melanoma.

“True Natural is proud to support the EWG’s efforts and work with like-minded companies to create awareness about the importance of safe sun ingredients and the dangers of UV exposure,” says Uli Jacob, owner of True Natural. “EWG’s game changing research and advocacy work to inspire consumers and businesses to take action to protect human health and the environment.”

EWG Sun Safety Campaign Partners
    The Sun Safety Coalition is composed of nearly 20 like-minded companies, and includes:
  • True Natural
  • All Terrain
  • Aubrey Organics
  • Ava Anderson Non Toxic
  • Babo Botanicals
  • Baby time! By Episencial
  • Badger
  • Beautycounter
  • California Baby
  • Elemental Herbs
  • Goddess Garden
  • Juice Beauty
  • Marie Veronique Organics
  • MD Solar Sciences
  • Mychelle Dermaceuticals
  • Raw Elements USA
  • ThinkBaby/ThinkSport

About the EWG

EWG's Annual Guide to Sunscreen, launched in 2007 and updated annually, rates the safety and efficacy of more than 1,400 sunscreens, daily moisturizers, lip products and SPF-rated makeup. The 2014 Guide Launches May 21st.

About True Natural

At True Natural, we believe that skin care and cosmetics should be 100% natural. Made with pure ingredients that not only offer health benefits, but perform the way you want. We feel that you should never have to sacrifice effectiveness for safety. Only safe natural ingredients are used to make our products — never any parabens, PEG, phthalates, petrochemicals, synthetic colors or fragrances, or other harmful synthetics. We constantly work to educate ourselves and our customers on the best natural ingredients and latest technologies available to organic cosmetics.

Starting 2014, True Natural is part of the EWG Sun Safety Coalition to educate consumers and businesses about the dangers of UV exposure. Since 2011, True Natural Sunscreens have been top rated in the EWG's Annual Guide to Sunscreens. True Natural sunscreens are 100% mineral based and offers the best 100% natural protection from both UVA & UVB rays.

For more information on True Natural please visit www.truenatural.com

FOR INFORMATION, IMAGES OR SAMPLES: Uli Jacob / Victor Tang True Nature Group 425.284.6275

Mon, 12 May 2014 20:57:26 +0000
<![CDATA[Fight the Signs of Aging, Naturally]]> http://www.truenatural.com/blog/fight-the-signs-of-aging-naturally/ Say Good-Bye to Chemicals!

If you think the only way to look youthful is to inject yourself with chemicals and douse yourself in synthetic preservatives, think again. There are plenty of natural solutions for every skin issue to prevent and protect, from fine lines and wrinkles to dryness, dullness, dark spots and skin thinning. By adopting an anti-aging skin care regimen in conjunction with a healthy lifestyle and proper nutrition, achieving a radiant complexion is absolutely attainable.


Healthy skin is equated with a healthy lifestyle for good reason. Do the following and you’ll look younger for longer:

  • Exercise regularly. Working up a sweat opens up the minuscule arteries in your skin. This allows more blood, which contains restorative nutrients and increases collagen production and prevents wrinkles to reach the skin’s surface.
  • Protect yourself from the sun’s harmful UV rays. Do this by applying natural sunscreen with an SPF30 daily, even in the winter or on cloudy days, limiting your time in the sun and wearing the proper protection such as a hat, and sunglasses when necessary.
  • Avoid bad habits such as smoking and excessive drinking. According to experts, smokers look older than nonsmokers. With respect to alcohol, the drug decreases vitamin A levels, which play an important role in the production of collagen and maintains elasticity.
  • Whenever possible, keep stress to a minimum. When the body is under stress, essential nutrients are redirected to your heart, brain and lungs as opposed to your skin. Stress also releases free radicals, which damage skin cells.
  • Make sure to get a sufficient amount of sleep, ideally, about eight hours per night. This is important because lack of sleep is interpreted as a form of stress by the body, which responds by releasing the stress hormone cortisol, which breaks down collagen, the protein that makes skin soft and supple.


Fueling your body with the right food changes the look and texture of your skin for the better, so a healthy and balanced diet is key. This regime involves:

  • Eating plenty of brightly colored fruit and veggies as well as foods rich in omega-3 essential fats, like cold water fish, nuts and seeds.
  • Drinking six to eight glasses of fresh, clean water daily to ensure proper hydration and flush out unwanted toxins.
  • Taking a daily multi-vitamin for an extra boost of protection against free radicals.
  • Reducing your intake of sugar, trans-fatty acids and carbohydrates, which are often in processed foods and treats made with white flour.
  • Reducing your intake of dairy products like milk and cheese, which contain ingredients that increase plaque buildup and deplete immune cells.

Skin Care Recommendations for Skin 30, 40, 50 and up

Internal aging begins. It’s time to re-evaluate your skin care regime, as products that may have worked well in your 20’s are unlikely to suit the changing needs of your skin.

Recommended skin care regime for Skin 30 and up:

You probably haven’t given much thought to organic anti-aging products yet – but remember that it’s easier to prevent signs of aging than it is to reverse them. Get each day off to a great start with a Cleanser and Toner, followed by a light Moisturizer to balance and hydrate your skin, such as the Hydro Plus System in the True Natural Line. Start using an Eye Cream is another must as the delicate eye area is often the first to show dryness and fine lines, such as the True Natural Eye Cream Hydro Plus.

Recommended skin care regime for Skin 40 and up:

The skin’s collagen and elastin network, and its hyaluronic acid layer, all responsible for keeping skin plumped and glowing, gradually break down. As a result, redness and wrinkles start to appear, especially around the eyes. Introduce products that will boost your skin’s own ability to lift, hydrate and firm. At night, use a Lifting and Firming Serum for moisture and wrinkle prevention, such as the Advanced Lift & Firm Serum from True Natural. Kick up the hydration with a Richer Anti-oxidant Moisturizer for day and night, for example the Rose Organic Skin Care System from True Natural. Fight lines around the eyes with a special treatment, day and night, such as the Eye Serum by True Natural.

Recommended skin care regime for Skin 50 and up:

Time for extra special care and nourishment. The skin’s ability to retain oil and water slow dramatically, resulting in thin, uneven skin tone and a lack of color and vitality. You want to use similar products as you did in your 40’s but add special treatments to regenerate skin and help its ability to stay moisturized and nourished: Your daily regime should include all products to rejuvenate skin: Cleanser, Toner, Day cream, Night cream, Eye cream and Lifting Serum. The new True Natural ROSE and HYDRO+ Systems from True Natural are enriched with ingredients to help keep your skin looking young.

Skin Care Ingredients that Fight the Signs of Aging

Mature, dry skin loses collagen and elastin, and consequently its structure and firmness. That being the case, caring for it means applying natural skin care products with ingredients that effectively balance and repair.

Using products rich in antioxidants has been shown to improve skin tone and texture. One of the best and most popular on the market today is Argan oil, which contains high levels of “skin beautifying” ingredients such as intensely hydrating vitamin E, phenols and carotenes.

Acai Oil – The fruit of the Acai palm has a high content of anthocyanin, a highly effective anti-oxidant. Acai has up to 33 times more anthocyanin then red grapes.

Babacu Oil – Extracted from the seeds of the babacu palm, this oil has 100% omega-9-fatty acid content which gives strength and stability to cell membranes.

Hyaluronic Acid – An optimized combination of both low and high molecular weight hyaluronic acid forms a protective film on the skin, making it smooth and soft as it bonds with the stratum corneum where moisture collects. Occuring naturally in your skin, it promotes long-lasting smooth skin texture and helps the skin to store moisture. One molecule can store 1,000 molecules of water and plumps up your skin – all naturally.

Rose Essential Oil – Another great option, offering both physical and psychological benefits. It supports cell renewal, protects against wrinkles and leaves skin looking luminous. Highly calming, the scent of this amazing essential oil has been shown to reduce both depression and anxiety.

Macadamia nut oil – Deeply nourishing and moisturizing. Easily absorbed by the skin and void of greasy residue, it contains one of the highest sources of essential fatty acids, which maturing skin is often lacking.

Muscat Sage Water – An effective anti-inflammatory and cicatrisant, helping scars and spots on the skin to disappear.

Ingredients to Avoid

Harsh synthetic chemicals such as phthalates, parabens and “fragrance” (a synonym for approximately 4,000 different ingredients) are common in mainstream beauty and personal care products. Linked to birth defects, cancer, respiratory problems and a host of other health issues, opt for superior quality lines that make a point of omitting them.

Thu, 17 Oct 2013 19:43:37 +0000
<![CDATA[True Natural Sunscreens meet the Stars!]]> http://www.truenatural.com/blog/2013-day-of-indulgence/

True Natural at the 15th Annual Day Of Indulgence

Each year, Hollywood producer Jennifer Klein hosts a fabulous “girl” party for women in the entertainment business. Actresses, writers, producers as well as magazine editors from the likes of Allure, Lucky, and InStyle are pampered with amazing products and food. This month, celebrities such as Michele Monaghan, Jennifer Garner, Christina Hendricks, Gennifer Goodwin, Kerry Washington, Embeth Davidtz, Cher, Amy Poehler and Leslie Mann were treated to the True Natural’s Elle Magazine Green Star winner Caribbean Coconut Sunscreen!

True Natural Caribbean Coconut Sunscreen at the 15th Annual Celebrity Day of Indulgence

Here's why you want the True Natural Caribbean Coconut Sunscreen:

  • 100% Natural, 100% mineral based Broad Spectrum protection
  • Non-whitening, quick absorbing, non-sticky
  • No added scent - the great coconut smell comes from the natural coconut oil used in the formula!
  • Safe! NO nano-particles, NO synthetic sunscreen actives, preservatives or dyes, and NO GMO’s
  • Gluten Free, Soy Free, Cruelty Free AND VEGAN!
Click here to purchase the True Natural Caribbean Coconut SPF30 Broad Spectrum sunscreen.
Click here to check out other True Natural Sunscreen options!
Check out the pics from this year’s Day of Indulgence!
Thu, 15 Aug 2013 23:14:54 +0000
<![CDATA[Lavera Self Tanner Featured in Elle Magazine - 2013 Green Stars Winner]]> http://www.truenatural.com/blog/lavera-elle-mag/ Summer is here and things are heating up! Elle Magazine has the ultimate natural summer guide for a chemical free, chic, and safe summer. Lavera's Self Tanning Lotion and True Natural Caribbean Coconut Sunscreen made this exclusive ELLE Magazine 2013 Green Stars feature!

These products are hand picked and tested by 15 experts who share their natural selections for ELLE’s annual Green Stars feature.

ELLE'S Green Stars

ELLE'S Green Stars

All natural beauty and body products have come so far in providing women, and men, with quality and chemical free alternatives. ELLE recognizes the advancements in the natural beauty industry showcasing the best of the best. Not only did we have our True Natural Caribbean Coconut Sunscreen featured, but the Lavera Self Tanning Lotion was recognized as well!

We provide you with effective and chemical free options and wholesome values. From cosmetics, to skin care and anti-aging, to sunscreen and self tanners, we stand by our products and performance.

Wed, 10 Jul 2013 18:47:48 +0000