Lavera - Celebrating 25 Years Benecos Natural Beauty

For Immediate Release
Lavera / True Natural
Uli Jacob / Victor Tang
425.284.6266 x709
press@truenatural.com


Lavera 25th Anniversary MYAGE Relaunch


What it is: To celebrate Lavera’s 25th anniversary, the Lavera Face Care System is relaunching in fall 2012. The refreshed Lavera Face Care line continues to meet the highest European quality standards and is the first choice for the ingredient and price conscious customer. The formulations are updated with innovative active ingredients based on the latest scientific research.

To guide the consumer more easily to their skin’s needs, the new Lavera Face Care system is divided into two major categories cleansing and care which are visually differentiated by the packaging. The new labels clearly communicate the main two active ingredients as well as the skin type it is recommended for.

The Lavera Face Care System is made with organic ingredients and certified by NATRUE and the Vegan society.

For over 25 years Lavera has consistently followed the 100% natural guideline and has developed its own guarantee certificate that is applied to all of Lavera’s products.

Anti-Aging for demanding skin ($6-$52): A timeless beautiful complexion, with a formula specialized for women ages 30 and above. The Lavera’s Anti-Aging Line: MY AGE is made with carefully chosen organic active ingredients and a self-made fluid. The main active ingredient in this line is Organic White Tea (from fair trade) that works through potent antioxidants. All these 100% natural components work together to give skin a noticeable anti-aging effect.

• Anti-Aging Concentrated Lifting Serum ($51.50): Achieve optimal moisturized and visibly firmer skin with Lavera’s Anti-Aging Concentrated Lifting Serum. It contains Karanja Oil and Organic White Tea (from fair trade). Experience an incredible skin sensation when the formula unites valuable hyaluronic acid with extracts of Organic Apricot and Mango. Effective agents such as cova btrox extract and coenzyme Q10 ensure that demanding skin is given everything it needs to shine. Comes in a 0.8oz tube.

• Anti-Aging Restoring Day Cream ($42): For valanced and smooth skin, the Anti-Aging Restoring Day Cream intensively moisturizes demanding skin. It contains Organic White Tea (from fair trade) and Karanja Oil, in addition to powerful active ingredients hyaluronic acid and coenzyme Q10. All the ingredients combine to reduce wrinkles and give skin a gorgeous and refreshed glow. Comes in a 1.0oz tube with a convenient pump.

• Anti-Aging Regenerating Night Cream ($47.30): Nurture your skin back to beauty while you sleep. The MY AGE Regenerating Night Cream contains the active ingredients Karanja Oil and Organic White Tea (from fair trade). You will wake-up to relaxed, re-energized and luxuriously soft skin after giving it a unique night-time pampering session with PhytoCollagen, Sepilift, Organic Bamboo Extract, and valuable nutria-ceramides. Comes in a 1.0oz tube with a convenient pump.

• Anti-Aging Cooling Eye Roll-On ($42): Banish puffiness with the MY AGE Cooling Eye Roll-On which contains Karanja Oil and Organic White Tea (from fair trade). With valuable properties of hyaluronic acid, coenzyme Q10 and Organic Aloe Vera, gently apply the cooling roll-on eye gel each morning and night, for sparkling and wide-awake eyes. Comes in a .25oz roll-on tube.

• Anti-Aging Intensive Eye Cream ($47.30): Achieve visibly cared-for and well moisturized eyes with the MY AGE Intensive Eye Cream with Karanja Oil and Organic White Tea (from fair trade). Valuable ingredients such as nutri-ceramide and Sepilift visibly smooth the delicate skin around the eyes. Formulated with invigorating organic caffeine and valuable Organic Almond and Jojoba Oil, the MY AGE Intensive Eye Cream gives eyes a striking impact. Comes in a .5oz tube.

• Anti-Aging Regenerating Skin Care Mask ($6): The Regenerating Skin Care Mask intensely hydrates and nourishes mature skin by using anti-aging ingredients and precious organic oils. The rich, skin regenerating formula noticeably smoothes your skin and acts naturally against premature skin-aging. The effectiveness of this mask has been confirmed by an independent institute. Comes in a 0.32ozl sachet.

Key active ingredients in the Lavera Anti-Aging Line:

• Organic White Tea: Potent antioxidant, anti-age, anti-stress antidote

• Hyaluronic Acid: Helps skin retain a perfect moisture balance

• Coenzyme Q10: works to keep skin firm and renewed

• Karanja Oil: Natural sun-filter to help protect skin against pigmentation

• Aloe Vera: Moisturizing, firming and refreshing

• Cova B Trox Extract: Firming and super-moisturizing

• Nutri Ceramide: Works to ensure a smooth, soft complexion

• Phytocollagen: Works to boost skin’s natural defenses

• Sepilift: works to promote firmness

• Bamboo Extract: Smoothes and softens skin

At Lavera, natural ingredients aren’t add-ons to fundamentally synthetic products – every product employs pure natural extracts and essential oils as active ingredients, providing genuinely natural benefits. Lavera develops every formula according to the strictest possible standards of natural and quality. Lavera offers skincare, hair care and make-up essentials that are as green as they are effective. Lavera is committed to fully disclose all ingredients on each product and sample. All products are free from parabens, SLS and synthetic preservatives. For more information on the Lavera Face Care Line please visit www.lavera.com or contact True Nature Group directly.

WHERE TO FIND: www.lavera.com

About Lavera: Since its founding in 1987, Lavera brand grown to include more than 300 natural and organic skincare products. Lavera health and beauty products are currently sold in more than 24,000 locations in 25 different countries. The natural skincare market leader in Europe, Lavera celebrates its 25 year anniversary this year! Lavera was awarded the title of "Greenest Beauty Brand" for the second consecutive year by the prestigious OEKO-Test magazine in Germany, beating out 32 other companies. Headquartered in Kirkland, Washington, the North American Division was formed in the late 1990s. For more information on Lavera, please visit www.lavera.com.

FOR MORE INFORMATION, IMAGES OR SAMPLES:
Ulrike Jacob/Victor Tang True Nature Group 425.284.6266 x709

Lavera / True Natural

13611 NE 126th PL #200, Kirkland WA 98034
Tel: 877-515-8783   Email: press@truenatural.com
Website: www.loveTrueNatural.com

Made by Nature, Made to Work!