Lavera - Celebrating 25 Years Benecos Natural Beauty

For Immediate Release
Lavera / True Natural
Uli Jacob / Victor Tang
425.284.6266 x709
press@truenatural.com


Lavera Launches Haircare & Styling Line


This summer, Lavera and Hudson Bay Company proudly announces the start of a new partnership! Lavera’s top selling lines Lavere Anti-Aging skincare and Trend Cosmetics make-up will be carried in ten prestigious locations in Vancouver and Toronto area and will expand across Canada, in areas where consumers are demanding the pure and fashionable Lavera skin care brand.

Hudson Bay Company is responding to the increased consumer demand for purest, organic and all natural skin care products that can be used especially for sensitive skin types and people with allergies and chemical sensitivities.

Lavera Organic Skin Care is continuing its fantastic growth in North America andcurrently is available in about 15 000 retail outlets all across the world.

Lavera will bring its unique beauty expertise: outstanding product performance, treatments that are a luxury to use and complete ingredient integrity. No other brand comes close in delivering the results Lavera products do through 100% natural ingredients.

Why organic skin care?

Most experts agree; when it comes to skin care, the purer the better.

We all know the benefits of eating organic foods. Fewer toxins, no genetically modified ingredients and more flavour. Choosing organic beauty products brings the same advantages, with naturally effective treatments for skin, hair and body that feel great, smell delicious and work in harmony with skin's natural functions to promote health, radiant skin and overall well being.

In addition to the benefits they reap for our personal health, organic farming methods also have tremendous advantages for the environment, safeguarding the quality of all natural resources. Through a variety of natural and eco-friendly techniques, organic farmers greatly reduce the amount of toxic chemicals, such as synthetic pesticides and herbicides, released into the environment and the volume of those chemicals that appear in the water and food supply.

Lavera's Ingredient commitment:

100% designed for sensitive skin

100% Pure organic plant oils, herb and flower extracts and essential oils

100% Cruelty free

100% Free from parabens, synthetic preservatives

100% Free from fragrances, emulsifiers and petroleum

Here, just some of the star products Lavera will soon debut at Hudson Bay department stores...

* Lavere Lifting Serum Hydro-Gel, $99. This potent firming, anti-wrinkle treatment uses organic extracts of bamboo and green tea to visibly reduce fine lines by up to 90% while restoring radiance and a youthful glow to stressed, dehydrated skin.

* Lavere Ultimate Eye Cream, $79. A complete turnaround treatment for tired eyes. Organic extracts of ginseng, grape seed and wild rose reduce dark circles and puffiness by up to 70%, and fine lines around the eye area by an incredible 80%.

* Lip Gloss, $19.95. Let lips sparkle and shimmer with this luscious, non-stick gloss. Winner of Oeko's 'Innovation Prize of the Year' several years running, organic jojoba oil and vitamin E deliver moisture and high shine, while crushed mineral pigments lend lips a lovely iridescence.

* Volume Mascara, $24.99. Goes further than other mascaras to lengthen your lashes naturally! Lavera's clever shaping brush adds volume with every application, while organic extracts of wild rose and jojoba gently condition lashes, keeping them flake-free and gorgeously glossy.

WHERE TO FIND: www.lavera.com

About Lavera: Since its founding in 1987, Lavera brand grown to include more than 300 natural and organic skincare products. Lavera health and beauty products are currently sold in more than 24,000 locations in 25 different countries. The natural skincare market leader in Europe, Lavera celebrates its 25 year anniversary this year! Lavera was awarded the title of "Greenest Beauty Brand" for the second consecutive year by the prestigious OEKO-Test magazine in Germany, beating out 32 other companies. Headquartered in Kirkland, Washington, the North American Division was formed in the late 1990s. For more information on Lavera, please visit www.lavera.com.

FOR MORE INFORMATION, IMAGES OR SAMPLES:
Ulrike Jacob/Victor Tang True Nature Group 425.284.6266 x709

Lavera / True Natural

13611 NE 126th PL #200, Kirkland WA 98034
Tel: 877-515-8783   Email: press@truenatural.com
Website: www.loveTrueNatural.com

Made by Nature, Made to Work!