With Earth Day coming up on April 22nd you may be wondering if you have done enough to help our planet and what more you can do. The very best way to improve our health, and that of our planet, is to utilize our purchasing power. Making smart choices in the products you buy, from food to cosmetics, not only creates a healthier lifestyle for you and your family, but also creates a higher demand for safe products. This, in turn, necessitates safer farming and manufacturing processes, improving our soil, water and earth.

Earth Day was founded by U.S. Senator Gaylord Nelson (D-Wisconsin) as a way to inspire awareness in the environment, with hopes of gaining attention for environmental issues in Washington DC. The first Earth Day was held on April 22 1970, on the spring equinox.

And what more perfect time to celebrate our Earth than the season of change. As we welcome sunshine, fresh air and greenery back into our lives we also tend to make changes in our diets, activities and clothing.

Fruits and vegetables are more enticing than heavier foods. Buying organically grown and local if possible, is one simple way to give back to your Earth while eating healthy. Growing some of your own veg is another.

Ride your bike or walk to work, if that is an option, to cut down on gas and emissions while enjoying some sunshine and getting your daily dose of vitamin D. Just be sure to apply sun block if you plan to be out for more than 15 minutes.

Put away the blacks and grays in your wardrobe in favor of more vibrant color. But colorful options don’t only apply to clothing, remember to update your makeup for the season as well.

If you are here chances are good that you have already made the switch to natural skincare. What have you done to green up the more colorful items in your beauty arsenal? You need to be sure these are non-toxic too.

Organic make up has come a long way baby, offering gorgeous color, natural coverage and long-lasting wear-ability. Mineral makeup provides beautiful, natural hues perfect for all skin types. For spring, try swapping blacks and browns for greens and blues. Not ready for quite that much color? Light neutrals with brown accents play up features while creating a fresh, natural look. Try our Organic Cosmetic Starter Kits in brown or blue.

Rather than thinking big this Earth Day, try keeping the little things in mind. Each purchase, no matter how small, has a big impact overall.