Lavera - Celebrating 25 Years Benecos Natural Beauty

For Immediate Release
Lavera / True Natural
Uli Jacob / Victor Tang
425.284.6266 x709

Lavera Launches Haircare & Styling Line

What makes lavera Hair Styling products so special?

Up until now there have been very few styling products in the field of natural cosmetics. lavera Hair now offers three popular styling products, using only natural ingredients resulting in salon worthy performance. Three styling products are available now from lavera:

Styling Hair Gel – extra strong hold For long or short hair, the gel can be used on wet or dry hair.Extracts of hops, horehound and rice, in addition to shellac, provide styling capability, covering each individual hair with a thin protective film without weighing it down. Extracts of hops and rice also function as natural volumizers.

Volume and Shine Hair Spray – extra strong hold This hair spray gives the hairstyle more hold and helps shape the hair. Same as in Styling Gel, extracts of rice and hops, as well as shellac, provide styling capability.

Volume and Shine Mousse – extra strong hold Styling mousse with aloe vera and organic bamboo gives hair extra strong hold and structure, whether the hair is fine or curly, long or short.

Shampoo and Conditioners

All Shampoo and Conditioner formulations offer gentle care without any negative effects of any kind on the human body. All Shampoos have the same mild surfactants based on sugar and coconut oil, cleansing gently yet thoroughly. No irritating Sodium Lauroyl or Ammonium Lauroyl Sulfate is used. Structure-strengthening wheat protein and skin-protective vitamin B5 is used.

The Range of Shampoos includes:

Apple Milk Shampoo for normal hair and every day use

Lemon Milk Shampoo for oily hair and frequent washing

Almond Milk Shampoo for sensitive hair and scalp

Orange Milk Volume Shampoo for fine and thin hair

Mango Milk Shampoo for colored hair and color protection

Rose Milk Repair Shampoo for stressed and dry hair

Cornflower Shampoo with anti-dandruff effect

What’s special about HAIR conditioners and hair treatment products?

Lavera HAIR conditioners finish off the gentle shampooing process and enhance hair care while their special formulations ensure easy combing.

Rose Milk Repair Hair Conditioner for stressed and dry hair

Rose milk, macadamia nut and avocado oil together with a mild natural conditioning ingredient (fettamin) provide intensive deep treatment. Highest quality olives and peach extracts give shine and jojoba oil adds moisture. In addition to panthenol this creamy conditioner contains vitamin B5 for strengthening the hair as well as lecithin.

Mango Milk Hair Conditioner for colored hair

This new hair conditioner with fruity scent complements the color protection shampoo and is an ideal finishing product after washing. Mango milk, shea and cocoa butter care for and nourish individual hairs with a thin protective layer. Rice extracts and rice wax strengthen the protective effect and provide the hair with the moisture it needs along with jojoba oil.

Rose Milk Repair Hair Treatment for stressed and dry hair

As the cream conditioner, the rose milk hair repair treatment contains intensively nourishing rose milk, macadamia and avocado oil, as well as keratin and panthenol, which build up and strengthen the hair. Jojoba oil and rose blossom hydrolates moisturize.

Mango Milk Hair Repair Treatment for colored hair

This hair repair treatment also contains the ingredients mentioned above, i.e. mango milk, shea and cocoa butter, rice extracts, biotin and Provitamin B5. As a special ingredient we have added cotton flower extracts to the mango milk hair treatment which have a smoothing action on stressed hair and provide


About Lavera: Since its founding in 1987, Lavera brand grown to include more than 300 natural and organic skincare products. Lavera health and beauty products are currently sold in more than 24,000 locations in 25 different countries. The natural skincare market leader in Europe, Lavera celebrates its 25 year anniversary this year! Lavera was awarded the title of "Greenest Beauty Brand" for the second consecutive year by the prestigious OEKO-Test magazine in Germany, beating out 32 other companies. Headquartered in Kirkland, Washington, the North American Division was formed in the late 1990s. For more information on Lavera, please visit

Ulrike Jacob/Victor Tang True Nature Group 425.284.6266 x709

Lavera / True Natural

13611 NE 126th PL #200, Kirkland WA 98034
Tel: 877-515-8783   Email:

Made by Nature, Made to Work!