For Immediate Release
Lavera / True Natural
Uli Jacob / Victor Tang
425.284.6266 x709
[email protected]

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Lavera Celebrates its 25th anniversary with a FACES Relaunch

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Think: 25th anniversary, improved formulations with innovative active ingredients, new scents with essential oils only, NATRUE certified – highest EU quality standard, made in Germany, new modern packaging, affordable price

What it is: To celebrate Lavera’s 25th anniversary, the Lavera Face Care System is relaunching in fall 2012. The refreshed Lavera Face Care line continues to meet the highest European quality standards and is the first choice for the ingredient and price conscious customer. The formulations are updated with innovative active ingredients based on the latest scientific research.

To guide the consumer more easily to their skin’s needs, the new Lavera Face Care system is divided into two major categories cleansing and care which are visually differentiated by the packaging. The new labels clearly communicate the main two active ingredients as well as the skin type it is recommended for.

Lavera Face Care System - Care

Lavera Face Care comes in a fresh and modern design with colorful and flowery packages. A customer friendly labeling, that clearly communicates active product names as well as the main two active ingredients makes it easy for the customer to find just the right product for every skin type. The Lavera Face Organic Wild Rose line is targeted for the dry skin while Organic Calendula meets the needs of the natural and combination skin. Each line contains a great variety of products for every person’s needs and preferences.

Organic Wild Rose for dry skin ($5-$35): A beautiful complexion through rich and intensive care with Organic Wild Rose, especially recommended for dry skin. The Organic Wild Rose line protects and moisturizes skin, while actively supporting skin’s regeneration. The line contains more than 300 active ingredients and is very rich in Vitamin A, E, and C. In combination with further ingredients, the skins complexion receives new energy and is surrounded by a sensual and light scent of rose.

• Organic Wild Rose 24 Hour Moisturizing Cream ($33): This cream works best on dry skin. It contains Organic Wild Rose and Organic Macadamia Nut which works to deeply moisturize and reduce dry lines on the face. It comes in a 1.0oz tube.

• Organic Wild Rose Intensive Care Liposome Cream ($35): The main active ingredients in this cream would be the Organic Wild Rose and Organic Avocado Oil. The Organic Wild Rose is moisturizing, invigorating and regenerating while the Organic Avocado Oil works to protect the skin against dehydration. The cream provides deeply nourishing skin care, as well as reduces dry lines. New 1.0oz jar.

• Organic Wild Rose Nourishing Eye Gel ($35): The eye gel contains Organic Green Tea as well as Organic Wild Rose. The Nourishing Eye Gel invigorates and refreshes the delicate eye area while also reducing dry lines.

• Organic Wild Rose Revitalizing Face Mask ($5): The main ingredients in this face mask are Organic Avocado Oil, Organic Macadamia Oil and Organic Wild Rose. These three ingredients work together to provide your skin with a moisturizing, smoothing and regenerating experience. This face mask works to provide intensive skin care, while also improving the skins elasticity.

Key Ingredients:

• Organic Wild Rose Fluid: Hydrating, invigorating and regenerating.

• Organic Macadamia Nut: Smoothing and regenerating.

• Organic Avocado Oil: Protects the skin against dehydration.

• Organic Green Tea: Firms skin and reduces puffiness.

Organic Calendula for normal and combination skin ($5-$26): A harmonizing skin care that noticeably balances normal and combination through the active ingredients Organic Calendula and other pure, natural ingredients. The Organic Calendula plant fluid used in Lavera products are made from Calendula extracts and a caring oil mixture. The Lavera Organic Calendula Face line boosts moisture levels with hydrolates and protects the skin against aging through Anti-Oxidants, Vitamin E and C.

• Organic Calendula Mattifying Balancing Cream ($26): The active ingredients Organic Calendula and Organic Ginger have a soothing and regenerating effect on the skin. By providing vitamins and minerals as well, this cream perfectly balances the distinct needs of a normal and combination skin. It comes in a 1.0oz tube.

• Organic Calendula Regulating Moisturising Mask ($5): The active ingredients Organic Calendula, Organic Ginger and Mango Seed Butter provide normal and combination skin with an extra balancing effect through deep cleaning, nourishing and protection. It is recommended 1-2 per week and comes in a 0.32oz sachet.

Key Ingredients:

• Organic Calendula: Balancing, soothing and regenerating.

• Organic Ginger: A rich source of vitamins and minerals. Purifying and Stabilizing.

• Mango Seed Butter: Intensely nourishes and protects the skin.

Lavera Face Care System - Cleansing

The Lavera Face Cleansing line comes in a new design with new formulations, and new gentle fragrances for all of the cleansing products. It is the first choice for the ingredient and price conscious customer that seeks to purify skin with only the best and natural products.

For Dry and Sensitive skin:

• Gentle Cleansing Milk ($21): The active ingredients Organic Malva and Organic Almond effectively refine, calm, and nurture the skin. This soothing cleansing milk is recommended dry or sensitive skin types. New 4.1oz bottle.

• Gentle Facial Tonic ($21): The active ingredients Organic Malva and Organic Almond gently and softly purify the skin. It is recommended for dry and sensitive skin. The Organic Malva and Organic Almond work together to leave your skin feeling calm and refreshed. New 4.1oz bottle.

For Normal and Combination skin:

• Invigorating Cleansing Gel ($21): Wake your skin up with this refreshing and gently cleansing gel. The active ingredients Gingko and Organic Grape give the skin a refreshed glow and as well as an even complexion. The essential oils also rejuvenate and revitalize skin. New 3.2oz tube.

• Purifying Facial Tonic ($21): The active ingredients Gingko and Organic Grape work intensively to purify the skin and provide it with a fresh appearance. New 4.1oz bottle.

For All Skin types:

• Purifying Scrub ($19): The active ingredients Gingko and Jojoba Pearls visibly refine the skin through a deep pore cleansing. New 1.6oz tube.

Key active ingredients in the Lavera Face Cleansing line:

• Gingko Extract: Purifying and freshening.

• Organic Grape : Evens the skins complexion.

• Jojoba Pearls: Effective and gentle exfoliation.

• Organic Malva: Refines, calms and soothes.

• Organic Almond: Nourishes and protects the skin.

At Lavera, natural ingredients aren’t add-ons to fundamentally synthetic products – every product employs pure natural extracts and essential oils as active ingredients, providing genuinely natural benefits. Lavera develops every formula according to the strictest possible standards of natural and quality. Lavera offers skincare, hair care and make-up essentials that are as green as they are effective. Lavera is committed to fully disclose all ingredients on each product and sample. All products are free from parabens, SLS and synthetic preservatives. For more information on the Lavera Face Care Line please visit www.lavera.com or contact True Nature Group directly.

WHERE TO FIND: www.lavera.com

About Lavera: Since its founding in 1987, Lavera brand grown to include more than 300 natural and organic skincare products. Lavera health and beauty products are currently sold in more than 24,000 locations in 25 different countries. The natural skincare market leader in Europe, Lavera celebrates its 25 year anniversary this year! Lavera was awarded the title of "Greenest Beauty Brand" for the second consecutive year by the prestigious OEKO-Test magazine in Germany, beating out 32 other companies. Headquartered in Kirkland, Washington, the North American Division was formed in the late 1990s. For more information on Lavera, please visit www.lavera.com.

FOR MORE INFORMATION, IMAGES OR SAMPLES: Ulrike Jacob/Victor Tang True Nature Group 425.284.6266 x709