Introducing the Sun Safety Coalition

True Natural is one of seventeen sunscreen brands that have banded together to support the Environmental Working Group (EWG) and its new Sun Safety Campaign: Practice Smart Sun™. The goal of the campaign is to raise public awareness about the dangers of excessive sun exposure and provide practical guidelines for sun safe behavior.

“EWG is proud to be working side by side with companies at the front lines of a revolution in the sunscreen industry, making safer, healthier sun protection products, and who share our concern about the largely avoidable crisis of skin cancer,” says Ken Cook, EWG’s President. “This year, and in the years to come, our campaign aims for nothing less than a fundamental change in Americans’ attitudes and habits, so that the practice of ‘smart sun’ becomes as commonplace as buckling a seatbelt.”

Practice Smart Sun™ kicks off May 11 with the launch of the website, which provides information on how to live a healthy, sun-safe lifestyle. May is Skin Cancer Awareness Month, so starting this Sunday, for one week, each participating sunscreen brand will promote the campaign on social media with info graphics and #SunSafety.

Skin cancer is the most common form of all cancers in the U.S., and rates of new melanoma cases have tripled over the last 35 years. Every hour someone dies from melanoma, yet many Americans behave as if they’re immune. Much of the damage can occur as early as childhood; a single case of blistering sunburn in childhood or adolescence doubles the risk of melanoma.

“True Natural is proud to support the EWG’s efforts and work with like-minded companies to create awareness about the importance of safe sun ingredients and the dangers of UV exposure,” says Uli Jacob, owner of True Natural. “EWG’s game changing research and advocacy work to inspire consumers and businesses to take action to protect human health and the environment.”

EWG Sun Safety Campaign Partners
    The Sun Safety Coalition is composed of nearly 20 like-minded companies, and includes:
  • True Natural
  • All Terrain
  • Aubrey Organics
  • Ava Anderson Non Toxic
  • Babo Botanicals
  • Baby time! By Episencial
  • Badger
  • Beautycounter
  • California Baby
  • Elemental Herbs
  • Goddess Garden
  • Juice Beauty
  • Marie Veronique Organics
  • MD Solar Sciences
  • Mychelle Dermaceuticals
  • Raw Elements USA
  • ThinkBaby/ThinkSport

About the EWG

EWG's Annual Guide to Sunscreen, launched in 2007 and updated annually, rates the safety and efficacy of more than 1,400 sunscreens, daily moisturizers, lip products and SPF-rated makeup. The 2014 Guide Launches May 21st.

About True Natural

At True Natural, we believe that skin care and cosmetics should be 100% natural. Made with pure ingredients that not only offer health benefits, but perform the way you want. We feel that you should never have to sacrifice effectiveness for safety. Only safe natural ingredients are used to make our products — never any parabens, PEG, phthalates, petrochemicals, synthetic colors or fragrances, or other harmful synthetics. We constantly work to educate ourselves and our customers on the best natural ingredients and latest technologies available to organic cosmetics.

Starting 2014, True Natural is part of the EWG Sun Safety Coalition to educate consumers and businesses about the dangers of UV exposure. Since 2011, True Natural Sunscreens have been top rated in the EWG's Annual Guide to Sunscreens. True Natural sunscreens are 100% mineral based and offers the best 100% natural protection from both UVA & UVB rays.

For more information on True Natural please visit

FOR INFORMATION, IMAGES OR SAMPLES: Uli Jacob / Victor Tang True Nature Group 425.284.6275