The official site for Lavera, True Natural & Benecos Organic Cosmetics & Skincare
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    Why Natural?

    So many of today’s skincare issues – from acne to psoriasis -- can be linked to the chemicals in the products we use every day. Considering that women are exposed to 168 unique chemicals in cosmetics and skincare products every day, and men are exposed to 85, we think that more awareness regarding ingredient safety is called for, not only for the health of our skin, but for our overall health as well.

    Health issues aside, natural skincare benefits your skin in a way that mainstream products cannot. So much of what is in a product has more to do with the product than about your skin. In other words, there are ingredients to extend the product’s shelf life to make it smell pretty, or to make it a fun color. While many of the products we carry at True Natural do smell “pretty,” it’s because of the essential oils that were specifically chosen for their beneficial properties. In the products we carry, every ingredient has a purpose that benefits the skin, not just the product.

    To help you explore more reasons Why Natural is the way to go, we’ve gathered for you a collection of articles that all address the question of, “Why Natural.”

    From all of us at True Natural, welcome to the best skin of your life – and happy reading!

    Why Natural & Organic?

    Posted on in Why Organic

    We all know the benefits of eating home cooked, organic foods - fewer toxins, no genetically modified ingredients and more flavor. Choosing organic beauty products brings the same advantages, with naturally effective treatments for skin, hair and body that feel great, smell delicious and work in harmony with skin's natural functions to promote health and radiance...

    Most experts agree: when it comes to skincare, the purer the better.

    Advocates of organic products in particular argue that, since they contain a higher concentration of natural actives, and hence a closer affinity to the skin's own make-up, they are better able to support the skin's natural processes of cell renewal, hydration, oxygenation and protection....

    What is Organic?

    Posted on in Why Organic

    If a product bears an official 'certified organic' stamp, you can be confident that the majority of its ingredients (at least 95%) have been grown and processed according to strict, government-controlled, organic agricultural standards, and then verified by a third-party certifying body.

    Organic agricultural standards do not allow for any use of synthetic pesticides, chemical fertilizers, sewage sludge, or....


    Did You Know?

    Posted on in Why Organic

    The US government does not mandate safety studies of cosmetics.

    From the FDA website: "The regulatory requirements governing the sale of cosmetics are different from those that apply to most other FDA-regulated products. Under the Federal Food, Drug, and Cosmetic Act (FD&C Act), cosmetics and their ingredients, with the exception of color additives that are not coal-tar hair dyes, are not required to undergo approval by the FDA before they are marketed in products sold to the public. The FDA generally regulates these products after they have been released in the marketplace."

    We all know the benefits of eating organic foods and using organic cleaning products in the home—fewer toxins, environmental responsibility, saving natural resources and more. The same is true for your skincare and makeup. Organic beauty products effectively work in harmony with your skin's natural functions to make you look and feel your absolute best. And they work! Consumers in Europe have bought into organics–Lavera holds 1/5th of all natural skincare sales in Europe—and they are certainly increasing in popularity here in the U.S. as consumers are learning that what you put on your body can be just as harmful as what you put in your body.

    Makeup Exchange Program

    Posted on in Why Organic

    We make switching to new Natural Makeup a Breeze!

    Just like with natural and organic foods, we know that switch to natural and organic makeup, free from parabens, petrochemicals, and other nasties, is good for us. Some of you may have even stopped wearing mascara because it irritates your eyes. Others are sticking to their tried and true because its just too much of a hassle to find the right replacement colors for your foundations and lipsticks.

    Are all Lavera products natural and organic?

    Posted on in Why Organic

    All Lavera products are made from 100% natural ingredients in accordance to the strict BDIH standards in Europe, such as plant extracts and essential oils, and wherever possible those ingredients are sourced from certified organic agriculture. Where a product is not all-organic, it is primarily because year-round availability is not available of certain organic ingredients, or the ingredient is no...

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