A Vitamin D deficiency is not an excuse to spend large amounts of time in the sun without the use of sunscreen.
Millions of Americans will be diagnosed with skin cancer annually and over 80,000 diagnoses will be melanoma, skin cancer’s deadliest form.
Here are some common misperceptions and the real facts to dispell them:
Myth — It is impossible to get skin cancer in an area of the body that has never been exposed to the sun.
Fact — Sun exposure is a risk factor for developing skin cancer, these cancers can develop anywhere on the body regardless of direct sun exposure.
What we eat effects our health. But many of us are not aware that what we put onto our skin also affects our long term well-being. Studies have should than our skin absorbs up to 60% of what is applied to its surface. Highly sensitive mucous membranes absorb eye makeup. While there is some controversy over the number of pounds of lipstick the average woman consumers in her lifetime, the fact is that lipstick, lip gloss and lip balms are consumed.
According to the Environmental Working Group, most of the over ten thousand ingredients used in personal care products on the market today have not been evaluated for safety. Even more disturbing, U.S. researchers have found that one in eight ingredients used in personal care products are industrial chemicals (including carcinogens, pesticides and reproductive pollutants). Given that these ingredients are not just staying on our skin but entering into our blood stream, these startling facts and findings make one thing clear: being mindful of the ingredients in our makeup is a must.
Introducing the Sun Safety Coalition
True Natural is one of seventeen sunscreen brands that have banded together to support the Environmental Working Group (EWG) and its new Sun Safety Campaign: Practice Smart Sun™. The goal of the campaign is to raise public awareness about the dangers of excessive sun exposure and provide practical guidelines for sun safe behavior.
Each year, Hollywood producer Jennifer Klein hosts a fabulous “girl” party for women in the entertainment business. Actresses, writers, producers as well as magazine editors from the likes of Allure, Lucky, and InStyle are pampered with amazing products and food. This month, celebrities such as Michele Monaghan, Jennifer Garner, Christina Hendricks, Gennifer Goodwin, Kerry Washington, Embeth Davidtz, Cher, Amy Poehler and Leslie Mann were treated to the True Natural’s Elle Magazine Green Star winner Caribbean Coconut Sunscreen!
All natural beauty and body products have come so far in providing women, and men, with quality and chemical free alternatives. ELLE recognizes the advancements in the natural beauty industry showcasing the best of the best. Not only did we have our True Natural Caribbean Coconut Sunscreen featured, but the Lavera Self Tanning Lotion was recognized as well!