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How to Select the Perfect Foundation

Posted on in Thoughts on Makeup by True Natural

If you think that selecting something as important as your foundation online is impossible, it’s truly not with True Natural!

You’re only three questions away from the perfect foundation for you. All the foundations you’ll find on our site can be worn by even the most sensitive skin, and all give your skin a matte-like naturally flawless finish, so that takes care of that. What’s left are these three questions:

Traditionally, October has been celebrated as Celiac Disease Awareness Month in the United States. While awareness activities also widely take place in May, we think it's as important a time as ever to talk about the benefits of an all natural routine for those with Celiac Disease and gluten sensitivities.

People afflicted with Celiac Disease and those with wheat germ allergies need to be careful not just of what they eat, but also what they put on their skin. While skin care products containing gluten do not affect all people with Celiac Disease, it is important that all Celiacs avoid using such products on their lips or around their mouth to avoid ingestion. And by using personal care products free of gluten, consumers with sensitivity to wheat can eliminate any risk.

Oeko-Test Magazine

Posted on in Information Sources by True Natural

You may have seen Oeko-Test awards scattered about on our Website and wondered what all the fuss was about. This article is to share with you what is behind these prestigious ratings, and why we are so extremely proud to be the recipients of them! No matter where you purchase your skincare products, if you see a “Very Good” rating from Oeko-Test, you can be assured that you’ve found the safest products for both you and the environment - the best of the best!

Oeko-Test Magazine was started by a few journalists in 1985. It evaluates and ranks various consumer products for its effect on health & environment, helping stores and manufacturers to improve their products. It is similar to Consumer Reports in the US, but with a much stronger emphasis on consumer safety and health...

Benecos Natural Mascaras, Liners & Shadows for Sparkling Eyes!

Posted on in Thoughts on Makeup by True Natural

It makes sense to start with the eyebrows. An Eyebrow Brush allows the hairs simply to be combed into shape. Then with the Eyebrow Pencil, define the brows with fine lines and make them even. The lines can also be slightly blurred with the brush to make them less noticeable.

Think Pink, But Go Green!

Posted on in Ingredient Facts by janet kelly

October is here, and for some, that means falling leaves, pumpkin spice lattes, football, and pink ribbons -- pink ribbons everywhere. Our awareness of breast cancer has come a long way since a pharmaceutical company started Breast Cancer Awareness Month back in 1985, but the fact remains that despite the billions of dollars that have been spent on the cause, we’re apparently no closer to the cure than we were before. It’s as if we’re more aware of “breast cancer awareness” than the disease itself.

Most of the research for “the cure” still focuses on the same treatments that are not curing cancer; i.e., chemo, drugs, and radiation. The fact remains that the number of deaths per year from breast cancer has remained around 40,000 for the past two decades, and according to breastcancer.org, one in eight women will develop invasive breast cancer in her lifetime. Awareness doesn’t seem to be changing the numbers.

Some of the money raised goes into promoting mammograms in an effort to find cancer early enough before it has spread. Unfortunately, 90-96% of women who now have metastatic breast cancer were indeed diagnosed at an early stage, so that doesn’t seem to be working either (as important as mammograms are). I can’t help but wonder where we’d be today if all the money that has gone into awareness and marketing went into figuring out what causes breast cancer in the first place and how we can prevent it.

Best Five Nail Polishes to Wear This Fall - Plus 15% off!

Posted on in Thoughts on Makeup by True Natural
When it comes to non-toxic nail polishes, award-winning Benecos nails it! They’re all 5-Free, and that means they’re free from toluene, camphor, phthalates, formaldehyde and formaldehyde resin. But that’s not all! They’re also long-lasting, chip-resistant, vegan, gluten-free and cruelty free. They dry just as quickly as their less healthful counterparts too. And, ooh, the irresistible colors!!! But don’t just take our word for it! The UK’S No. 1 Natural Beauty Blog “BeautyShortlist.com” awarded Benecos nail polishes as “Best Non-Toxic/Eco Beauty Product” for 2015!

Three Perfect Fall Looks from Lavera and Benecos

Posted on in Thoughts on Makeup by True Natural

Now is the perfect time to refresh your makeup bag for fall!  Between now and September 30, 2015, we're offering 15% off all cosmetics with promo code FALL-LOOKS. We've rounded up three of our favorite Fall looks here, but we invite you to visit our website for our full line of natural cosmetics from Lavera and Benecos!


Fall 2015 is all about making a statement, and nothing makes a statement like this elegant and classic look...


There are so many directions you can take this irresistibly sultry look. Luckily, it’s easy to create too...


While we love getting all glammed up, we also love keeping it simple. Nothing says simple can’t be stunning though! Enhance what Mother Nature gave you...

To BB or Not to BB - That is the Question!

Posted on in Thoughts on Makeup by True Natural

Lavera has now introduced their amazing new CC Cream, and we are excited to introduce it to you!

From the runways in Milan to your favorite neighborhood coffeehouse, Fall 2015 is all about seeing fresh looking skin. One of the best ways to achieve this look (besides drinking lots of water, getting plenty of sleep, and all that good stuff!) is by using BB and CC creams.

After the Latest Sunscreen Scare, Who Can You Trust?

Posted on in Sun & Tan Topics by True Natural
Many of you may already be familiar with the latest disturbing news regarding a popular brand of sunscreen. For those of you who aren't familiar, this brand, that touts itself as "all natural, safe, water resistant and non-toxic," has been on the receiving end of some very bad publicity from their customers. Parents have been posting pictures on social media of themselves and their children with horrible sunburns after wearing this brand of sunscreen. It is a scary situation because we all assume we can trust our sunscreens to keep us safe. We wanted to take this opportunity to explain what makes our True Natural sunscreens safe and healthy to use.

Vitamin D is not an excuse for NOT wearing Sunscreen!

Posted on in Sun & Tan Topics by True Natural

A Vitamin D deficiency is not an excuse to spend large amounts of time in the sun without the use of sunscreen.

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