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    Think Pink, But Go Green!

    Posted on in Education by janet kelly

    October is here, and for some, that means falling leaves, pumpkin spice lattes, football, and pink ribbons -- pink ribbons everywhere. Our awareness of breast cancer has come a long way since a pharmaceutical company started Breast Cancer Awareness Month back in 1985, but the fact remains that despite the billions of dollars that have been spent on the cause, we’re apparently no closer to the cure than we were before. It’s as if we’re more aware of “breast cancer awareness” than the disease itself.

    Most of the research for “the cure” still focuses on the same treatments that are not curing cancer; i.e., chemo, drugs, and radiation. The fact remains that the number of deaths per year from breast cancer has remained around 40,000 for the past two decades, and according to, one in eight women will develop invasive breast cancer in her lifetime. Awareness doesn’t seem to be changing the numbers.

    Some of the money raised goes into promoting mammograms in an effort to find cancer early enough before it has spread. Unfortunately, 90-96% of women who now have metastatic breast cancer were indeed diagnosed at an early stage, so that doesn’t seem to be working either (as important as mammograms are). I can’t help but wonder where we’d be today if all the money that has gone into awareness and marketing went into figuring out what causes breast cancer in the first place and how we can prevent it.

    Best Five Nail Polishes to Wear This Fall - Plus 15% off!

    Posted on by True Natural
    When it comes to non-toxic nail polishes, award-winning Benecos nails it! They’re all 5-Free, and that means they’re free from toluene, camphor, phthalates, formaldehyde and formaldehyde resin. But that’s not all! They’re also long-lasting, chip-resistant, vegan, gluten-free and cruelty free. They dry just as quickly as their less healthful counterparts too. And, ooh, the irresistible colors!!! But don’t just take our word for it! The UK’S No. 1 Natural Beauty Blog “” awarded Benecos nail polishes as “Best Non-Toxic/Eco Beauty Product” for 2015!

    Three Perfect Fall Looks from Lavera and Benecos

    Posted on by True Natural

    Now is the perfect time to refresh your makeup bag for fall!  Between now and September 30, 2015, we're offering 15% off all cosmetics with promo code FALL-LOOKS. We've rounded up three of our favorite Fall looks here, but we invite you to visit our website for our full line of natural cosmetics from Lavera and Benecos!


    Fall 2015 is all about making a statement, and nothing makes a statement like this elegant and classic look...


    There are so many directions you can take this irresistibly sultry look. Luckily, it’s easy to create too...


    While we love getting all glammed up, we also love keeping it simple. Nothing says simple can’t be stunning though! Enhance what Mother Nature gave you...

    To BB or Not to BB - That is the Question!

    Posted on in Education by True Natural

    Lavera has now introduced their amazing new CC Cream, and we are excited to introduce it to you!

    From the runways in Milan to your favorite neighborhood coffeehouse, Fall 2015 is all about seeing fresh looking skin. One of the best ways to achieve this look (besides drinking lots of water, getting plenty of sleep, and all that good stuff!) is by using BB and CC creams.

    After the Latest Sunscreen Scare, Who Can You Trust?

    Posted on in Education by True Natural
    Many of you may already be familiar with the latest disturbing news regarding a popular brand of sunscreen. For those of you who aren't familiar, this brand, that touts itself as "all natural, safe, water resistant and non-toxic," has been on the receiving end of some very bad publicity from their customers. Parents have been posting pictures on social media of themselves and their children with horrible sunburns after wearing this brand of sunscreen. It is a scary situation because we all assume we can trust our sunscreens to keep us safe. We wanted to take this opportunity to explain what makes our True Natural sunscreens safe and healthy to use.

    Vitamin D is not an excuse for NOT wearing Sunscreen!

    Posted on in Education by True Natural

    A Vitamin D deficiency is not an excuse to spend large amounts of time in the sun without the use of sunscreen.

    Skin Cancer Myths & Facts

    Posted on in Education by True Natural

    Millions of Americans will be diagnosed with skin cancer annually and over 80,000 diagnoses will be melanoma, skin cancer’s deadliest form.

    Here are some common misperceptions and the real facts to dispell them:

    Myth — It is impossible to get skin cancer in an area of the body that has never been exposed to the sun.

    Fact — Sun exposure is a risk factor for developing skin cancer, these cancers can develop anywhere on the body regardless of direct sun exposure.

    Why Choose Natural vs. Conventional Makeup?

    Posted on in Education by True Natural

    What we eat effects our health. But many of us are not aware that what we put onto our skin also affects our long term well-being. Studies have should than our skin absorbs up to 60% of what is applied to its surface. Highly sensitive mucous membranes absorb eye makeup. While there is some controversy over the number of pounds of lipstick the average woman consumers in her lifetime, the fact is that lipstick, lip gloss and lip balms are consumed.

    According to the Environmental Working Group, most of the over ten thousand ingredients used in personal care products on the market today have not been evaluated for safety. Even more disturbing, U.S. researchers have found that one in eight ingredients used in personal care products are industrial chemicals (including carcinogens, pesticides and reproductive pollutants). Given that these ingredients are not just staying on our skin but entering into our blood stream, these startling facts and findings make one thing clear: being mindful of the ingredients in our makeup is a must.

    Breast Cancer Awareness Month

    Posted on in News & Reviews by True Natural
    Here at True Natural, we recognize October - Breast Cancer Awareness Month - as a time to support our friends and loved ones who have been affected by this terrible disease, and, as a company, to re-commit to our mission to provide safe, natural products.
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