The official site for Lavera, True Natural & Benecos Organic Cosmetics & Skincare
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About True Natural

True Natural Logo At True Natural, our mission is to provide you with high performance, chemical-free personal care products that are safe for you, your family & the environment. All True Natural products are formulated & produced in the U.S. or Germany to the highest ingredient standards, using only 100% natural ingredients. We are committed to certified organic ingredients whenever available. True Natural products are safe for the whole family, safely biodegradable and contain no parabens, phthalates, petroleum, synthetic fragrances or dyes of any kind.

True Natural Principles

Our Principles

Natural Products

At True Natural, we believe that skin care and cosmetics should be 100% natural. Made with pure ingredients that not only offer health benefits, but perform the way you want. We feel that you should never have to sacrifice effectiveness for safety.

Natural Ingredients

Only safe natural ingredients are used to make our products — never any parabens, PEG, phthalates, petrochemicals, synthetic colors or fragrances, or other harmful synthetics. We constantly work to educate ourselves and our customers on the best natural ingredients and latest technologies available to organic cosmetics. Read More...

A Word From Our Founder

I have been very passionate about natural living since my teens, when I still lived in Germany. This passion led me to study biochemistry and research, among other things, safe and natural ingredients. In the past 15 years working in the Personal care industry, I have learned a lot about what should be used in cosmetics, and what should not.

If you are here, you are most likely familiar with the reasons for using organic and natural beauty and personal care products — to avoid toxic and harmful ingredients entering our bodies and environment. But how to tell a truly natural product from a not-so-safe product that is hiding behind a misleading label can still be quite challenging for most of us today, as many false claims are being made today. Read More...